After conquering Netflix, The Home Edit co-founders Clea Shearer and Joanna Teplin are elevating their brand with celebrity favorite podcasts.
Sony Music Entertainment and Reese Witherspoon’s Hello Sunshine have launched a new series, Best Friend Energy. Home organization experts lead weekly chats with special guests to “dive deep into trending topics, vent about frustrations, and laugh at life’s absurdities.”
“This has been going on for years, and there’s never been a better time,” Shearer told FOX Business. “After years of working together, filming together, doing everything together under the sun, it’s not even our organization that always resonates with people. It’s always been our friendship…it’s always been our friendship and it’s dynamic.”
“I wanted a podcast that celebrated our friendship,” she shared. We really wanted to grow a collective community that was like that. We laugh a lot with our community, our followers. .”
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The women behind the successful home organization brand are the stars of Netflix’s Emmy-nominated Get Organized with The Home Edit, produced by Witherspoon’s media company. It has stars like Khloe Kardashian, Kane Brown, Eva Longoria, and Chris Pratt.
In February of this year, it was announced that Hello Sunshine had acquired The Home Edit. The entrepreneurs have previously written a best-selling book titled ‘The Home Edit’ and have created multiple lines, including an exclusive Walmart collection.
“I said, ‘Let’s go to L.A., and we can arrange a couple of friends’ houses that I know from growing up and have an exchange where they post about it on social media.’ We started our business in many ways: you organize one celebrity’s house and another celebrity sees it and suddenly you’re a celebrity organizer.And that’s what makes your business the best it can be. It will snowball in the following way.”
Teplin shared that business is booming with stars needing to remodel their homes.
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“Celebrities are just like us,” she argued. We’re all asking the same question: ‘How do I make my space feel like me and optimize it?’ Some people think that we are not simply organized people. But we believe that with simple systems and maintenance, anyone can be organized. can learn to “
Plus, organizing someone’s home can bring in a lot of money. The average hourly wage for a professional organizer is about $55 an hour, but that price ranges from $30 to $130 an hour, Forbes reports. The average cost for his organization is about $125 per hour, but prices can go as high as $50 to $1,500.
Shearer and Teplin’s services reportedly cost between $185 and $250 per hour for a team of two, plus hotel and airfare, expenses, and products purchased for home use.
Stars often need a lot of help. The women explained how they walked into some properties and realized they had to “do this whole house.”
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“I was surprised to get to work on Rachel Zoe’s closet,” Teplin said. I mean, the fact that we were able to make Rachel’s closet a cleaner and more organized space than the original was a surprise to me.”
However, some celebrities have managed to wow them with their skills.
“Khloe Kardashian might be her own organizer,” the women gushed, even sharing what they learned from the reality TV star “how to organize cookies in a cookie jar.”
Competition in the home organization business has increased since the co-organizers launched their brands. The women said they were not distracted by “a lot of work for everyone.” They use social media platforms, especially Instagram and TikTok, to share tips and tricks on how to transform any space like a pro.
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“I always recommend starting with a small space. Don’t start with a huge space,” says Teplin. “Don’t start with the closet. Don’t start with the pantry. You want to start with a drawer, a single cabinet, something contained and easily moved. My next advice is to always start with an edit.” EDIT Anything that doesn’t fit in there, doesn’t like it, doesn’t need it, doesn’t use it, doesn’t do any good. , editing items is a great benefit.”
As the two embark on the next chapter of their brand, they say the secret to their success is surprisingly simple. It’s friendship.
“Without this deep and close friendship, we wouldn’t be where we are,” Teplin said. “We may still be successful in business, but we would never have been so successful because we love being together. It didn’t work out.It was just two best friends.Let’s laugh and celebrate together what they are good at.”