The United States Virgin Islands (USVI) Tourism Authority is launching a bold new promotional campaign this fall. The campaign will feature new branding and launch a unique tagline. The campaign will include a social media blitz and a redesign of the official tourism website.
The US Territory’s new promotional effort is fully aligned with the brand’s new tagline, “Naturally in Rhythm.” This aims to appeal to travelers seeking an authentic cultural experience rather than focusing on traditional notions of tourism.
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In addition to the revamped tourism website, USVI’s new campaign includes print advertising, outdoor advertising, in-person pop-up events, online giveaways and a social media influencer program. Also included is a newly produced 30-second video of him bringing his new brand concept to life through immersive, sensory imagery and music that travelers use to explore the island on their own. increase.
“Our new campaign aims to weather the pandemic and continue to drive exponential growth,” USVI Tourism Commissioner Joseph Boschulte said in a statement. We are leaders in tourism recovery both in the world and in the Caribbean.We want to remind our visitors that they can visit again to escape the stress of the city lifestyle. We invite visitors to taste our unique cuisine, lie on shattered beaches, swim in pristine waters and explore our historic cobbled streets and protected national parks. Our new branding and tagline, “Naturally in Rhythm,” invites authentic travelers to come and connect with our people and land. is. “
The USVI’s tourism office describes the new marketing campaign as “National Geographic meets vibe with a touch of glamor.” Focus on cultural travel and spotlight the people who are the real stars of the island. Her three main islands in the Territory, St. Croix, St. John and St. Thomas, each feature their own personality and way of life.
The newly revamped USVI tourism website boasts more comprehensive travel planning features focused on accommodations, retail outlets, dining options, tours and other attractions for destination visitors. increase. With enhanced functionality and more dynamic content, the site also features new images of stunning and fully authentic islands.
“Our tourism marketing campaign is designed to encourage visitors to ‘get in rhythm with nature’ to the diverse cultural and natural wonders of our three islands,” says Boschulte. “It speaks to travelers seeking an authentic Caribbean experience that includes food, heritage, culture and nature without leaving the soil of the United States,” he continued. “Holidays already know our islands for their stark beauty, mild climate, unparalleled beaches and turquoise waters. I would like to.”
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