NEW YORK, Oct. 28, 2022 (GLOBE NEWSWIRE) — Reportlinker.com Announces Release of Report ‘2022 Automotive Software Providers and Business Models Research Report’ – https://www.reportlinker.com/p06359248 /?utm_source=GNW
From the current layout of automotive software products and solutions, the intelligent vehicle software business model includes IP, solutions, and technical services, and the billing model is driven by non-recurring engineering (NRE), software certification/licensing, and royalties. You can see that .
Through the lens of automotive software providers’ product and solution layouts, today’s typical business models are custom software development and design, technical services, software licensing/authorization, and system integration, with slightly different billing models. increase.
As software and hardware tend to be separated and layered, software will become an independent core component product, and the automotive software industry chain will be reshaped. Therefore, the lines between Tier 1 and Tier 2 suppliers are becoming increasingly blurred, with even OEMs developing their own hardware and software. Automotive software providers are transitioning from Tier 2 to Tier 1 to Tier 0.5 suppliers, gaining more and more positions in the industry chain.
The supply relationship between suppliers and automakers is also changing. The traditional automobile supply chain has collapsed, and the original chain-type “supply” model has changed to a flat “cooperation” model. Players with the ability to develop and integrate software and hardware are expected to become super-suppliers driving innovation and technology upgrades in the automotive industry.
Basic software layer: In the trend of modularization, standardization and platformization, suppliers and OEMs build closer relationships and more flexible cooperation models.
In a Service Oriented Architecture (SOA), the vehicle base software is an embedded software that enables the separation of vehicle system software and hardware and is used to provide software and hardware support for vehicle system services. A software platform. It is the key to enabling vehicle intelligence.
In addition to chips and hardware, basic software is the most basic underlying function of the entire industry chain. Major suppliers are focused on developing and innovating automotive fundamental software products such as operating systems and middleware. Not only major overseas providers such as Vector, ETAS, EB, but also many local software providers in China, such as Neusoft Reach, ThunderSoft, Jingwei Hirain, and iSoft Infrastructure Software under China Electronics Technology Group Corporation, provide basic software for automobiles. We are working on product development. , in particular middleware products, most of which are compliant with his AUTOSAR standards, and hybrid platform software solutions based on CP and AP architectures.
To meet the market demand in the trend of SDV, iSoft Infrastructure Software provides AUTOSAR CP+AP integrated solution for two scenarios of security domain and high-performance computing domain, and combines it with iSoft cloud system. to enable intelligent connectivity landings. This solution is applicable to intelligent cockpit domain, vehicle control system domain and ADAS/AD domain. It enables a service-oriented architecture by standardizing the interfaces and architectures of different operating systems, underlying hardware, protocol software, and so on. Meanwhile, for intelligent cockpit and ADAS/AD domains, iSoft Infrastructure Software develops operating system kernels that correspond to the comprehensive layout of automotive basic software platforms.
In terms of business model, iSoft Infrastructure Software has adopted a model similar to VECTOR, positioning itself as a Tier 2 supplier dedicated to the development and application of basic software and tool chains. The “neutral” position allows the company to focus more on research, development and application of basic software technology for vehicles.
In 2018, Neusoft Reach launched NeuSAR, China’s first self-developed automotive basic software platform product, compliant with the latest AUTOSAR release. NeuSAR not only supports traditional his ECU development, but also provides rich basic software, middleware and development tools for software development based on the domain control system of the new generation E/E architecture. Widely used in domain control systems such as autonomous driving, intelligent driving, chassis power, body control for new-generation architecture, and software support as a foundation for more personalized and intelligent applications of next-generation intelligent vehicles provide.
NeuSAR consists of NeuSAR cCore, NeuSAR aCore, NeuSAR Middleware, NeuSAR DS, and NeuSAR Tool Chain. Compliant with the latest AutoSAR Classic standard, NeuSAR cCore finds wide application in high-volume ECUs from OEMs and many Tier 1 suppliers. The world’s first commercial AutoSAR Adaptive product, NeuSAR aCore, is generated and used in multiple autonomous driving domain controllers. The high degree of compliance with existing standards and the stability built by the wide range of applications make NeuSAR the preferred local AutoSAR product in the industry.
In 2020, under the guidance of the Ministry of Industry and Information Technology, Neusoft Reach will lead the establishment of the China Automotive Basic Software Ecosystem Committee (AUTOSMO), aiming to help build an independent and controllable automotive basic software ecosystem. I was.
In the “software-defined vehicle” trend, the automotive software industry will lead the way in layering and modularization, giving rise to many professional middleware module suppliers. It is difficult for automakers to complete the research and development of full-chain software modules. OEMs purchase software and hardware separately and select hardware (chips) according to vehicle model location and pricing plans. It also plans to partner with foundational software companies, primarily operating system and middleware providers, to build their software architecture and adapt it to the chip.
Application software layer: To meet differentiated and individualized needs, traditional suppliers transform their development model from turnkey solutions to close bilateral cooperation.
Introduced SaaS (Software as a Service) business model based on SOA (Service Oriented Architecture). On the one hand, it provides users with an immersive entertainment space that meets their needs for emotional, personalized scenes and multimodal interactions. On the other hand, it gives OEMs room for self-development, creating endless possibilities.
First, pre-production automotive software revenue is dominated by non-recurring engineering project development costs and software license fees. Non-recurring engineering project development fees are charged during the development process from special software design and custom development according to the Tier 1 supplier’s or his OEM’s requirements to final delivery of the development results to the customer. Thing. Software license fees are charged for using software products (systems and development tools) developed by software companies.
After mass production, the billing model for the software will change to “royalty fees”, “technical service fees” and FOTA-based software upgrade fees. Here, the royalty fee is a single vehicle copyright fee charged according to the number of functional module IPs used and shipped by the customer.
For automotive software companies, they can also be billed sustainably, similar to infrastructure services such as water and electricity. One example is his SaaS model.
For the acoustics software OEM market, traditional automakers often opt for acoustic component suppliers or electroacoustic branded products and matching services, while intelligent automakers seek cost control and rapid iteration. On purpose, they tend to purchase products and services from acoustic component suppliers.Standardized modular production, i.e. a model where automakers use their own or third-party toning modes for overall audio debugging
For example, in February 2022, Harman announced Software-Enabled Branded Audio. It is an on-demand software platform that offers consumers a user-friendly and affordable way to upgrade their existing unbranded car audio experience without the need for additional hardware.
Vehicle cloud platform layer: Under a new generation of infrastructure, it realizes an innovative model of joint construction and coordination of vehicle clouds.
As underlying infrastructure improves, new generation vehicle E/E architectures evolve, SOA-based design concepts become more prevalent, cloud infrastructure becomes much more perfect, and cloud computing power increases. , cloud computing has become productivity critical in the automotive industry. Vehicle-cloud integrated data drives play a key role in the competition in the automotive industry.
Vehicle Cloud is a digital ecosystem platform for automakers to power vehicle mobility and related intelligent services. The service form is divided into his three types of IaaS, PaaS, and SaaS. The IaaS layer is responsible for providing infrastructure related to computing, storage, networking, CDN, security, disaster recovery, etc. in design, production and supply chain links. Vehicle cloud services in the PaaS layer cover the cloud platform architecture required for after-sales links (call center, OTA, autonomous driving, telematics, etc.) and production design links (including analog, simulation, etc.). The SaaS layer involves the sale and consumption of various functional applications that are paid according to the amount of service time and infrastructure.
Currently, vehicle cloud service providers mainly include: Companies that cooperate with cloud platform service providers to provide his SaaS services, including public cloud providers PATEO and telematics service providers such as FutureMove Automotive, which provide IaaS and Paas layers such as Baidu Cloud, Tencent Cloud, Alibaba Cloud. The former charges according to the goods and services provided. The latter is the service charge.
As the cloud effectively complements the vehicle, dedicated cloud solutions and digital platform tools will be gradually introduced. The complete layout of vehicle and cloud products enables “vehicle and cloud integration” in the automotive industry. Cost reduction, efficiency improvement, safety and reliability, etc., OEM cannot respond by in-house construction alone. They will forge closer partnerships with cloud service providers and pioneer a new scene his map together, enabling OEMs and cloud service providers to walk at the same pace and grow in a two-way process to achieve development. and to realize co-construction and realization. Target.
Neusoft Reach’s vehicle cloud integration platform is a self-developed intelligent software product for the next generation new E/E architecture. It mainly consists of a vehicle cloud integration tool platform, a vehicle cloud integration core computing platform, and a vehicle cloud integration software ecosystem service platform, which fully covers the SOA-based design and development environment and runtime environment. The connection of in-vehicle functions and the reintegration of cloud big data and ecosystem service functions will rapidly enable large-scale intelligent scene applications with advanced vehicle-cloud collaboration.
Neusoft Reach’s vehicle cloud integration products build a vehicle cloud integration intelligent vehicle digital base based on the SOA design concept, and provide OEMs with full-stack SDV products and services, thereby achieving “uniqueness” and “value-added”. Improve brand value on the side. ”, “Evolution”.
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