It’s no secret that MSPs struggle with marketing. Some people don’t see the benefits. Some people “don’t have time”. Whatever the reason, it can hinder MSPs from building their brand and customer base.

Here are a few things to think about the next time you say, “I don’t have time for marketing.”

Referrals should be complemented with additional marketing initiatives.

A few years ago, MSPs had no problem generating leads. Their most important lead source was referrals. Referrals are still one of the top lead sources for MSPs, but are drying up. They don’t come around as often, which forces MSPs to look elsewhere to generate leads. An effective marketing strategy is the answer to their pain. Every marketing strategy should have goals, objectives, a well-defined audience, key performance indicators (KPIs), and a content strategy. A comprehensive marketing strategy can get you leads when there is no other place to get them.

you have options

If you’re struggling to find time to focus on marketing, you have a few options. Hiring employees with a marketing background is one of them. Adding another person to your payroll may seem daunting, but it may be necessary if you’re too busy running your business. Before you hire someone, know what you want from them. For example, if you’re trying to launch a podcast, find someone who knows how to properly market to your audience. Another option is to outsource your marketing efforts to a third party agency.

Finally, leverage your vendors. They may have resources they can use to market to their target audience. It offers. You are not alone. We help you create and manage an ongoing marketing strategy, and more.

it will take a while

Believe please. Your business will reach a stage where you need more leads. But don’t wait until that moment to start rolling out your marketing campaigns. Effective marketing campaigns don’t happen overnight. Anything worthwhile takes time. Start marketing before your prospects are expected to dry up. Otherwise, you will lose revenue. Maintaining a healthy sales pipeline is critical to your success. Your goal is to generate a continuous stream of leads. Referrals alone cannot achieve that. Successful marketing campaigns generate leads. That’s where you want your business to be.

Consider your options — you don’t have to go it alone — and let go of the “I don’t have time for marketing” habit. The sooner you develop your marketing strategy, the better your sales pipeline will be in the long run.

The post that MSPs need to stop saying “I don’t have time for marketing” first appeared on Kaseya.

*** This is a blog written by Dan Tomaszewski – Security Bloggers Network syndicated blog from Kaseya. Read original post:

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