Mission Produce announced that Cherly Hoefs has joined the team as Senior Vice President (SVP) of Sales and Marketing.

With Hoefs’ appointment, the brand has promoted several senior leaders within its sales organization. Brooke Becker, Patrick Cortez and Hector Soltero become Vice Presidents and Roberto Rodriguez becomes Director of International Exports.

President and CEO Tim Broe said:

As one of the world leaders in the sourcing, production and distribution of fresh hass avocados, the company continues to take advantage of evolving opportunities in the avocado and mango category.

“These leaders are poised to enhance Mission’s current initiatives in people development and process improvement while driving continued growth across our channels in the U.S. and globally. We are confident in their ability to maintain their position and achieve profitable results for the company.”

Producing veteran Sherrill Hoofs comes to the company with nearly 30 years of experience in the industry. Her qualifications include a Master of Business Administration (MBA) with a specialization in Finance from College in St. Marys, California and a Bachelor of Business Administration (BSBA) in Marketing from The Ohio State University.

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