When my financial company went public, I wanted to celebrate in a big way.

Menlo Park, Calif.-based Robinhood makes it easy for consumers to trade stocks, funds and cryptocurrencies via an app, and plans to ring the bell of the New York Stock Exchange in late July 2021 for an initial public offering. I did. Alongside the milestone event, the company hosted brand revitalizations on Wall Street in New York City and several other states on the same day.

Robinhood worked with San Francisco’s Brilliant (asi/146116) for several months to co-create merchandise for the event. Brilliant senior his creative his partner Tommy Gomez said: “We share great respect and admiration for beautiful products and socially responsible suppliers. I wanted to keep things fresh with Way.

On the day the financial company went public, ordinary citizens queued up on Wall Street outside the stock exchange to experience the revitalization of the Robinhood brand and pick up some loot.

Robinhood dominates Wall Street just outside the Stock Exchange with its iconic green branding, with banners welcoming participants to the “New Wall Street” and “democratizing finance for all.” In reference to Robin Hood’s mission, a road sign temporarily designated the area “All Streets” was introduced. “

Brilliant provided many branded items to the public who stopped by, including “Market Caps” in both flatbill style from Weld MFG and vintage style from Paramount Headwear (asi/75945). Keytags from a variety of keytags; Hoodies from Everyone.World. His two styles of tote bags from BAGGU, with a total of over 1,500 products. Activation in New York also had vending machines for merchandise.

With both Weld MFG’s flatbill style and Paramount Headwear’s vintage style, Brilliant has sourced the ‘market cap’.

“Robinhood wanted to cater to the new wave of retail investors and let them know that the new Wall Street was called ‘All Street,'” says Gomez. “The company prides itself on its inclusivity and the target audience for this campaign was ordinary Americans looking to invest.”

The Street Team distributed keychains and tote bags during activation.

The main activation took place in New York, but related celebrations were held on the same day in Arizona, California, Washington DC, and Florida, with street teams distributing items to the public. Brilliant shipped branded items to each location in advance of his one-day celebration.

Various activation street teams distributed Robin Hood merchandise to the public.

Event attendees were encouraged to wear new Robin Hood merchandise and take pictures during the activation, which helped celebrate the company. “We had a lot of fun,” says Gomez. “It helped create more excitement around a meaningful experience and a successful first day.”