Is TikTok part of your holiday marketing plan?

This helps – today TikTok launched a new 17-page holiday marketing guide. This guide provides an overview of key engagement statistics for seasonal events, insight into when key engagement points occur within each relevant period, a planning checklist, and a TikTok walkthrough. Various advertising options and more.

You can download the full TikTok holiday guide for 2022 here, but we’ll go through some of the highlights in this post.

First, TikTok provides insight into user engagement trends for the New Year holidays and how they are planning their celebrations.

As you can see, TikTok’s data shows that there are significant opportunities to reach people before and after major holiday events and activities, which can be an important consideration in your approach.

TikTok also includes a list of important dates to keep in mind.

Campaign planning notes:

We also provide an overview of the various advertising options on TikTok and how to get the most out of each.

As to how and when you should use each in your process:

There are also various notes on key planning tips and approaches and an overview of key ad optimization tips.

TikTok also includes guidance on how to use the holiday template. This can be another way to align your campaign with the main theme.

This is a useful overview to help you think about how to approach your TikTok marketing efforts and optimize for each specific event.

Either way it’s worth a look – you can download TikTok’s complete 2022 holiday guide here.