Naslund’s Deep Industry Experience Drives Next Phase of Growth for Leading Pharmaceutical Discount Management Platform
Chicago, October 27, 2022 /PRNewswire/ — Healthcare Technology Company Calderoscreators of the healthcare industry’s first pharmaceutical discount management platform, announced today Rhiannon Nasland As the company’s first Chief Marketing Officer. Naslund played a key role at Kalderos as Vice President of Brands and Marketing and was promoted to CMO this year after the company experienced significant revenue and customer growth.
Naslund is a proven brand with nearly 20 years of leadership in marketing and a lead generation strategist who has built the sales pipeline for Kalderos over the last few years. The company expects to more than double his revenue this year and is experiencing unprecedented engagement from the safety net provider (covered entity) community.
Calderos’ CEO said, “Even after previously building the company to a multi-billion dollar valuation, I can truly say that Calderos is offering one of the most exciting periods of my career. Unprecedented growth opportunities are still on the horizon.” Brent Dover“Rhiannon is a key part of our success, so her promotion to CMO was a natural choice. Her creativity, consistent leadership, and expertise have inspired us all, and as a team, I have complete confidence in her ability to capitalize on our momentum.”
In her new role, Naslund will lead all aspects of Kalderos’ marketing program, building its customer base and engaging with all stakeholders, including providers, drug manufacturers, payers, contract pharmacies, and members of the legislative and regulatory communities. help companies establish greater involvement in She will also help further cement Kalderos’ market position as a neutral, multi-faceted platform that simplifies and streamlines participation in pharmaceutical discount programs.
“After years of experience on the front lines, I am very familiar with the challenges faced by all stakeholders. 340B Mr Naslund said: “The friction caused by compliance issues ultimately hurts patients the most, which is why I am excited to see Kalderos expand.” Communicate the value that we create. “
The Kalderos Platform provides a centralized hub for facilitating open communication between stakeholders on drug discount programs such as: 340B, ensuring transparent and compliant discount management. Provider engagement with Kalderos has recently surged 20-fold as participation in the program has grown, with the platform facilitating his reviews of his over one million claims of thousands of target entities and his users. In addition to doubling his earnings, Kalderos has grown his team by 40% this year. The company recently discount hub Solutions as part of the reimagined Kalderos platform.
Prior to joining Calderos in 2020, Naslund held marketing roles at Leica Microsystems and Mead Johnson Nutrition. She earned her MBA from the Kellogg School of Management. Northwestern University Received a Bachelor of Science degree from University of MiamiShe is also a registered dietitian.
Kalderos is the data infrastructure and analytics company that created the healthcare industry’s first drug discount management platform, simplifying drug discount program compliance for all stakeholders. The platform applies sophisticated data models and algorithms to identify and resolve compliance violations, with collaboration-oriented solutions built for both pharmaceutical manufacturers and providers.to the original Chicago, Calderos, was founded in 2016 by a team dedicated to reducing inefficiencies in the U.S. healthcare system and enabling everyone to focus on people’s health. For more information, visit his website at: www.kalderos.com.