Email may have been around since the dawn of the Internet, but the space hasn’t stood still. Email marketing and the technologies that make it possible have evolved to address challenges like spam and deliverability.
The evolution of the email marketing platform landscape, especially integration and consolidation between parts of the technology stack, means that email marketing practices are constantly changing. Additionally, external factors such as Apple’s Mail Privacy Protection and Hide My Email mean marketers and their vendors and her partners will have to adapt.
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