Media, entertainment and sports centers showcase the power of the sports community. Los Angeles from

Los Angeles, October 7, 2022 /PRNewswire/ — on October 21sthosted by the Center for Media, Entertainment and Sports at UCLA Anderson School of Management of UCLA 1st Annual Global Sports Business Forum at the historic Pauley Pavilion UCLA campus. His one-day forum, which will be attended by media platforms, sports teams, league decision makers, innovators from technology companies and global brands, will focus on the burgeoning opportunities for businesses across the sports ecosystem.

The event will showcase the innovations and consumer trends that will shape the industry in the coming years, including global fandom, sports betting, brand and entertainment partnerships, NIL (Name, Image, Likeness), and emerging technologies such as NFTs and the Metaverse. explore.

UCLA And Los Angeles is at the center of the global sports ecosystem.” Jay Tucker (’09), Executive Director of Center for Media, Entertainment & Sports. “We are producing this experience to provide professionals with new business opportunities in sport and creating a forum to connect members of this very special community.”

In addition to traditional presentations, the experience will feature exhibition spaces showcasing early-stage ventures and innovative technologies related to student and athlete workshops, athlete performances, fan experiences, smarter venues and more. is.

“UCLA Anderson faculty, board members and alumni have deep connections throughout the sports and entertainment industry. Eric Johnson, Media, Entertainment and Sports Center Faculty Director. These relationships and his ties to UCLA’s Athletics department enable him to provide best-in-class experiences that benefit industry professionals and students seeking careers in this field. “

Students and athletes will benefit from sessions exploring how social media and brand partnerships are transforming industries and creating opportunities for influencers, marketers and entrepreneurs. In addition, the Sports Business Forum will host workshops on financial literacy to help athletes maintain and grow their wealth.

The confirmed presenters and speakers are:

  • Nana Yo AsamoahSenior Vice President, Partnership Strategy and New Business, National Football League (NFL)
  • Nez ValeroCAA Sports, Co-Head of Baseball Division
  • Matt Burnsformer NBA player (14 seasons, won NBA Championship in 2017 with Golden State Warriors) and current ESPN analyst
  • Ryan Bishara(BA ’11), Executive Vice President, Revenue and Data Strategy, LAFC
  • Leo Faría, Esports Director, Wild Rift, Riot Games
  • Julie HaddonChief Marketing Officer, National Women’s Soccer League
  • John HarperChief Operating Officer, LA28
  • Kay Madatiformer FIFA Chief Commercial Officer
  • Christina NormanHead of Content, Think450, Innovation Engine of the National Basketball Players Association (NBPA)
  • heather peasSenior Director, Ticket Sales and Data Strategy, Angel City FC
  • Mitch RichmondFormer NBA player in the Hall of Fame and six-season All-Star with the Los Angeles Lakers

Tickets are on sale now and additional presenters, exhibitors and event partners will be announced soon as the Media, Entertainment and Sports Center hosts virtual sessions leading up to the main event.

For more information on the Global Sports Business Forum, please contact us. [email protected].

About the Center for Media, Entertainment and Sports
UCLA Anderson’s Center for Media, Entertainment and Sports empowers students to launch careers in the industry by providing cutting edge research, coursework and programming focused on the future of media business. Located at the epicenter of media and digital technology, the center provides unparalleled access to the business leaders driving innovation in many of the world’s most successful entertainment and sports franchises.

About UCLA Anderson School of Management
UCLA Anderson School of Management is one of the world’s leading business schools, and its faculty are world-renowned for their teaching excellence and research in advancing management ideas.is in Los Angelesthe gateway to the economy latin america When Asia UCLA Anderson MBA, Full Employment MBA, Executive MBA, UCLA-NUS Executive MBA, Master of Science in Financial Engineering, Master of Science in Business Analytics, PhD and Executive Education programs embody the school’s “think next” ethos. About 1,800 students are trained here each year to become global leaders for tomorrow’s business models and community solutions.
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Media contact:
Paul Feinberg
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