LS Digital, an independent digital marketing transformation group, has added experience design and product strategy firm F1Studioz.

The merger strengthens LS Digital’s suite of services, enabling it to offer integrated solutions to help marketers on their digital marketing transformation journey.

F1Studioz brings its expertise in UI/UX and design capabilities to the mix, with a focus on the international market. F1Studioz customers include The Home Depot, Carnegie Mellon University, Deutsche Telekom, ICICI Bank and Kotak Mahindra.

Commenting on the development, LS Digital Founder and CEO Prasad Shejale said: And insight, and innovation. In this respect, F1Studioz is perfectly aligned with our growth ambitions. Our co-founders Santosh and Dayan are seasoned thought leaders in their field and we look forward to working with them on future projects. “

CEO and Co-Founder Santosh Shukla and Co-Founder and Chief Designer Dayan Kumar will continue to helm F1 Studioz as part of LS Digital’s wider leadership. “We are excited about the future of Formula 1 with LS Digital. Together, we will be able to offer our customers an integrated and comprehensive digital marketing transformation journey. It also opens up a conversation with large companies who want to work with one partner, rather than multiple solution partners,” Shukla said.

Following this conversation, Dhayan Kumar said: Customers around the world are looking for integrated solutions to reach out to their customers, and LS Digital will meet their needs. ”

With this move, LS Digital continues to move forward in achieving its goal of providing the suite of services required for digital transformation under one roof. In July 2022, LS Digital added CX capabilities to its product list by onboarding Langoor Digital.

F1Studioz will further enhance the company’s capabilities in the UI/UX and strategic areas and provide a foothold in overseas markets, especially in North America.

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