You cannot compete in the legal field today without a digital footprint. More and more people are researching and representing attorneys and law firms online for their reviews, credentials, achievements and practice areas.
Nearly 80% of attorneys use social media as part of their marketing strategy (Constant Contact, 2019). Manage your company’s reputation online, create a personalized digital narrative, and cultivate new relationships with key stakeholders.
Digital media: legal and ethical considerations
Social media and technology are not something to fear or avoid. Social media continues to evolve, creating unmet ethical questions. It is the duty of the legal profession to identify and understand the issues and adhere to these three Guiding Principles.
confidentiality: Attorneys must protect the confidentiality of their clients.
ability: Attorneys must represent their clients to the best of their ability.
professional judgment: Attorneys must exercise independent professional judgment on behalf of their clients.
Vikram Rajan, Partner at videosocials.net — “We identify and connect with the right influencers and leaders in the legal field. and the ethical implications.”
social media platform
LinkedIn The best social media platform for your business. This channel is a great place to nurture and build relationships. There are other social media channels that can help your company stand out from the rest.
fishbowl is a social platform for professionals to connect remotely and secure gigs. Talk about a new era of remote work. There are thousands of industry associations you can join to get advice or find a job. Check for yourself at fishbowlapp.com.
As more and more people acquire and research online video, it remains the best way to engage with their audience. tick tock is a social media platform that features short, relevant videos, often with humor, to engage with its audience. The essence of TikTok is real content created by real people. The app is experiencing explosive growth and could be a great channel to reach new clients.
All social channels tend to be young-biased when they first launch. As of April 2021, 48% of US adults aged 18-29 use his TikTok, compared to 20% of adults aged 30-49 and 14% of those aged 50-64. (Pew Research Center).
for reference Facebook has 2.9 billion users Youtube 2.2 billion, Instagram 1.4 billion, tick tock Billion, snapchat 5 million, Pinterest 480 million twitter 397 million (comscore data, 2021).
The Dos and Don’ts of Social Media Marketing
what I have to do –
Carefully create a complete profile for all social channels. Make sure all details are the same, including graphics and photos.
Customize your social media channel headers and keep relevant keywords descriptive and concise to help optimize your profile.
Use customized URLs whenever possible.
The About section should be friendly and show who you really are. The details should be different from the BIO and “service” information.
Build trust and credibility by featuring top reviews and testimonials on your website and re-sharing your content on LinkedIn, Facebook, Twitter and YouTube.
Regularly create original content that highlights the company’s unique selling points. Your story should convey your personal point of view while providing valuable legal insight.
Share your content on social media channels (LinkedIn, YouTube, Twitter, etc.) to establish yourself as a thought leader.
Set aside time to create and share content, preferably every day.
The content created should be conversational and personal, reflecting your brand identity.
Join the LinkedIn group and join the conversation.
Follow the legal hashtags to share the latest legal issues on your website and social channels. Your content based on your interests.
Prohibited matter –
Comment, like, and share content you find appealing, but don’t troll it. Be careful to stay in the message and don’t redirect the conversation off topic.
Don’t try to sell anything, just share helpful information with key stakeholders. Showcase your expertise, but don’t give legal advice.
Stay away from religious, political or sensitive topics.
Practice the social media one-third rule:
One-third of your posts should be about promoting your service.
One-third of your posts should be shared content and external resources.
One-third of your posts should be about your personal brand, testimonials, and customer interactions.
“Social media gives you the opportunity to share your expertise and insights and develop relationships with your core audience. This will help establish you as a thought leader. Please manage it.” — Shari Davidson, President, On Balance Search.
When evaluating social channels for sharing content, understand that you cannot control what the crowd shares on these platforms. Anything shared online can be mashed up, distorted, or praised.
Your profile should always be monitored and curated to respond to what is being said about your brand. Hire a public relations firm to build and nurture relationships and manage your reputation online and offline.
Leveraging technology in the new normal
During the pandemic, law firms have met remotely with clients via Zoom calls to provide legal access during this difficult time. In this new normal, we all need to find ways to manage our time more efficiently and be more productive.
The Metaverse is expected to bring people together like never before, allowing them to interact and collaborate in an immersive, three-dimensional virtual space.Founder Joe Chatham USA 500 Club work Relationship networks are experimenting with the “metaverse” to create engaging experiences. Imagine nurturing and building new relationships by rock climbing in the Himalayas or throwing cocktail parties in virtual Egyptian pyramids. The possibilities are endless.
Gain an edge by leveraging social media and virtual reality to expand your sphere of influence, work smarter and be more productive.
There are many opportunities in the legal industry right now. Do not act without assessing your worth in the market.
6 reasons law firms should be on social media (The National Law Review)
#law #lawjobs #lawyerlife #attorney #legalrecuriter #lawmarketing #tech