United Colors of Benetton India has announced the appointment of Kaveri Nag as its new Head of Marketing and PR.
In her new role, Nag will lead the brand’s marketing strategy and PR, reinforcing Benetton’s vision of a global lifestyle project and working to revolutionize fashion and retail standards.
One of her main responsibilities is to engage with consumers and reconnect them in a more modern way to make brands more attractive and aspirational in India.
With over 12 years of experience in marketing, Nag launches and scales consumer brands across the lifestyle retail, luxury automotive and advertising sectors.
A large part of her work is leveraging technology for future-ready initiatives, leading diverse stakeholders to drive digital transformation and innovation towards business growth and customer centricity. is in
During her final tenure as marketing lead for Mini at BMW India, she led a comprehensive marketing and communications strategy with a 100% digital mindset, mapping customer journeys to increase brand resonance and equity. rice field.
Nag is a graduate of the University of Delhi and holds a Postgraduate Diploma in Marketing Communications from the National Institute of Advertising.
Ramprasad Sridharan, CEO of United Colors of Benetton India, said: This is her second stint at Benetton and Kaveri will be the driving force behind realizing his vision for our new brand through his world-class creative, digital and omnichannel marketing strategies and the next generation We are confident that we will play a leading role in building the Benetton of client.
“Benetton has always been a brand ahead of its time, and I am excited to embark on this new journey with the team in an ever-evolving consumer landscape,” said Nag. We face these new realities head-on with a digital-first approach to creating and engaging brand experiences that are relevant to all categories of customers.By pushing cultural and creative boundaries, premium casual We look forward to strengthening Benetton’s iconic position as a clothing brand.”