halloween bucket

McDonald’s teaches children an important lesson. / Photo courtesy of McDonald’s.

marketing bites

Editor’s Note: Heather Lalley, former author of the Marketing Bites column, hits the lush meadows of Winsight Grocery Business. But we love this too much to get rid of it. So you’re stuck with us.

Based on at least some of the marketing I’ve seen recently, restaurants these days either lack ideas or feel nostalgic.

Case in point: McDonald’s brings back the Halloween bucket. The burger giant will hand out small buckets as Happy Meal holders from October 18th to October 31st.

Buckets come in three versions and are theoretically used by children on Halloween to collect candy from strangers. They include his McBoo designed to be ghostly, his McPunk’n supposed to look exactly like that, and his McGoblin in green.

Buckets were first introduced in 1986 and were an annual tradition around this time until 2016 when some genius decided to put an end to the idea.

But McDonald’s isn’t the only one reviving old ideas. Burger King has revived his classic commercial jingle “Have It Your Way” in a new series of ads with an apparently new tagline, “You Rule.”

Brands are reviving some of the old ideas, hoping to capitalize on consumer nostalgia and old brand assets. Burger King is certainly trying to capitalize on the golden age of the 1970s and his ’80s, where “Have It Your Way” jingles are everywhere and customized burgers made life more difficult for rival McDonald’s. came.

Nostalgia was also on the menu Comes with McDonald’s Cactus Plant Flea Market Box, more commonly known as the “Happy Meals for Adults”.

The company taps into the nostalgia of adult consumers who loved Happy Meals as kids and still want toys, but are a little too old to have non-plastic items these days. I wanted to

Streetwear maker Cactus Plant Flea Market isn’t well known, but “Have you ordered a box?” I understand the idea of ​​figures. Some workers even go so far as to “beg” people to stop ordering meals. And some places have run out of them.

By the way, I got a hamburger.

this will shock you However, according to recent research, Chick-fil-A and In-N-Out have the highest customer loyalty scores.

According to Market Force Information’s 2022 Quick Service and Fast Casual Restaurant Market report, Chick-fil-A has taken the top spot. The chicken chain scored 84%. His In-N-Out score for the California-based burger chain was 82%. Both increased his loyalty by more than 5%.

Chick-fil-A also dominated the quick-service chicken category with what Market Force called “wallet shares.” Chick-fil-A was 58%.

Bottom line: Build customer loyalty by creating a restaurant brand with a dash in its name.

Two restaurant business colleagues Unfortunately, I decided to become a fan of the New York Yankees professional baseball team. And they were quick to remind us that a gentleman named Aaron Judge set the American League record with 62 home runs in a season.

So I decided to make both of them jealous by being the only editor to write about that accomplishment in this particular publication.

In this case, the pizza chain Home Run Inn handed out free pizza to someone named Judge on Wednesdays and Thursdays. Apparently, Peter Romeo is now Judge Romeo.

So why didn’t I think of this? So this is not specifically restaurant related, but marketing related. You know Liquid Death, the company that could water it, gave it a bad name, and decided to charge a lot of money?That company’s valuation he’s $700 million.

If you need me, I put water in a bottle and call it Fantasy Fluid.

Have a marketing tip you think I should write or want to invest in Fantasy Fluid? Email me.

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