Patel will oversee Arby’s brand strategy, menu and culinary innovation. /Photo courtesy of Shutterstock

Arby’s appoints Rita Patel Brand as Chief Marketing Officer (CMO).

In her new role, Patel will oversee Arby’s brand strategy, menus, culinary innovation, advertising and integrated marketing communications.

Rita Patel / Photo Credit: Arby’s

Patel joined Arby’s parent company Inspire Brands in 2020 as CMO of Buffalo Wild Wings. Under her leadership, Buffalo Her Wild Wings has stepped up its marketing organization and launched new menu items such as Boneless Bar Her Pizza, Bird Her Dawgs and Saucy Her Chicken, according to her statement.

Prior to joining Inspire Brands, Patel served as VP of Brand Management at Target. Patel has also held positions at Beam Suntory, MillerCoors, and Wrigley.

“Rita is a key driver of our brand marketing and innovation strategy and we are thrilled to officially welcome her to this new role at Arby’s. It’s a great example of how we nurture and support them on their career journey.”

Members make our journalism possible. Become a Restaurant Business member today and enjoy exclusive benefits including unlimited access to all content. Sign up here.