Content is king. There is no denying it, it is an integral part of digital marketing.
About 87% of marketing visionaries consider content to be central to their marketing strategy. This explains the importance and impact of content in the digital realm.
Content is everywhere. Blogs, tweets, photos, movies, music, ads, video games, NFTs, and more. We consume content every day in traditional and evolved forms.
Whether you’re a giant in your respective niche or just starting out, content is key to ensuring consistent growth.
Content helps you stay ahead of the competition in the digital race. Plus, it drives your sales funnel by helping you generate quality leads.
Content is therefore the king of digital marketing. But to put it another way, here are eight reasons to change your mind.
1. You can’t have a digital presence without content
Entering the digital world requires content. Consider a website with no published content, no pages or blog content. It just exists without information. Does such a blog add value to your brand? Obviously not.
Content turns a blank website into a platform that offers bespoke solutions. It helps you tell your story as a brand and get your message across to your target audience. Without it, your digital identity is just a parked domain name.
2. Content helps you connect with your audience
Understand the importance of content in digital marketing. First, think about how you typically communicate with your audience. Regardless of your preferred mode, your content will help you reach out to current and potential customers.
People look to either search engines, social media platforms, or online communities to find answers to their questions. And the only way to earn their trust is to provide them with the best solutions.
Content can raise awareness and solve problems for each niche. Plus, it helps you communicate with your audience through blogs, videos, social media posts, podcasts, and more.
Educating your audience and solving their problems is a surefire strategy for gaining traction and becoming a trusted brand in your industry. Content makes it all possible.
3. Content that drives your value proposition
Customers do not associate themselves with products or services. They associate themselves with brands. Providing superior products and services alone will not win the competition. You have to embrace your brand persona.
Content enables you to increase brand loyalty through your value proposition. This allows us to stand out among other players in the industry. How? By helping answer your target audience’s questions.
Allow your audience to explore desired solutions through your content. First, find a niche that your competitors are ignoring. Then, based on the data you collect, create a content strategy that increases topical depth around your niche and shoulder niche.
Your brand grows and gets friendlier every time you answer a customer question. We add value by giving people the answers they want. This will not only help you differentiate yourself from your competitors, but it will also help you gain the trust of your target audience.
4. Content provides scalability
Content comes in many forms, including text, audio, visual, virtual, and augmented reality. Content diversity drives the scalability of your digital marketing strategy. Plus, it helps you tailor your message to your audience demographics and preferred digital platforms.
About 43% of people research their preferred solution via social media. Now think about all the social media platforms that exist. For example, each platform has different audiences and respective content formats for Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.
Content allows you to leverage a variety of digital platforms to convey your message. With different content formats for each use case, you can design marketing campaigns that best fit your audience profile.
5. User Generated Content
Businesses often struggle to get quality leads, especially if they’re just starting out. There are many reasons for that. Importantly, people find it difficult to trust new brands.
In this scenario, adding social proof to your site is one viable strategy to consider. User-generated content helps gain the trust of your target audience by showcasing a satisfied customer experience.
People are often reluctant to try new products. As such, they rely on the experience of others who have tried the product before. Many companies acknowledge an average 161% increase in conversions thanks to user-generated content.
User-generated content is a powerful tactic for driving conversions. In some cases, it can be the last push a customer needs to make a purchase decision. What’s more, there are no costs associated with it.
User-generated content not only affects conversions, but also search engine rankings. Ratings and reviews can have a significant impact on his SERP, as search engines prioritize user experience.
6. Content Helps You Get Quality Backlinks
Did you know that about 91% of websites don’t get organic traffic because they don’t have backlinks?
Content allows you to get quality links to your site by publishing your articles on third party platforms. This process is called guest posting. This is he one of the effective content marketing tactics for generating leads that are more likely to convert.
Quality backlinks not only help you get the desired traction on your site, but they also help build authority on topics that resonate with your niche. It will help you increase your engine ranking.
That’s not all. Backlinks created via guest posts increase your reach exponentially. We write about topics that appeal to our readers and publish content on third-party sites. This can dramatically increase your reach and attract quality leads.
7. Content Helps You Rank Better in Search Engines
According to Google’s guidelines, search engines prefer quality content above all else. As such, about 72% of marketers consider content creation to be his most effective SEO tactic.
Content is one of the most effective ways to improve search engine rankings. This is because people use search engines to find suitable solutions for their respective queries. And most of them never get past the first page to see the recommendations.
Therefore, improving your search engine ranking is one of your top priorities for growing your business in various industries around the world.
To do this, start by finding the keywords that best describe your niche. Then create content around the topics your audience searched for the most. Third, ensure topical depth because you are not the only one targeting your chosen keyword.
If your content responds to your audience’s queries and details, it may rank well for each keyword. Again, this is because search engines love detailed content that is built around the interests of their respective audiences.
User experience is also very important for search engines. Therefore, you need to make sure your content is readable, fresh, and comprehensive. Additionally, the content should be easy to use, not overwhelm the user. So stick to the topic and keep it simple.
All in all, you need to rank well in search engines, know your audience, follow industry best practices, and follow search engine guidelines to create quality content.
8. Content drives partnerships with influencers
Influencer marketing is one of the most popular digital marketing strategies in recent years. This is one smart marketing tactic to reach out to the masses by onboarding well-known personalities.
There are many reasons for the proliferation of influencer marketing. First, about 72% of customers look for reviews when making a purchase. Additionally, it is reassuring to know that the customer has previously purchased a product or service and had a decent experience.
Most influencers are as famous as famous celebrities. As such, their recommendations are often perceived to be more important than those of laymen. That’s why about 49% of customers trust influencer recommendations to make informed decisions.
However, finding and onboarding the right influencers can be difficult. Nano-influencers and micro-influencers do not have enough followers, and influencers from the middle class onwards are not easily persuaded.
Even when successful in hiring the right influencers, most partnerships are short-lived. In most cases, the reason behind these failed partnerships is content. Influencers want creative freedom, but companies are reluctant to let them go because it jeopardizes the image of the brand.
A well-designed content strategy solves this problem perfectly. It helps you create messages that are in-line with your brand and resonate with your audience of onboarded influencers.
The value of content in digital marketing has been proven for many reasons. However, the above are some important ones to consider.
Content is versatile and has different meanings for every industry. It helps you connect with your target audience, build awareness, generate quality leads, kick off your sales funnel, and deliver bespoke solutions.
Regardless of the use case, content cannot be separated from digital marketing. It directly or indirectly influences every strategy you create.
Featured image credits: Author provided. thank you very much!