Seattle, October 5, 2022 /PRNewswire/ — evo, the outdoor retail and experience brand, today announced Rebecca HurdVice President of Brands, Marketing and E-Commerce, was promoted to the company’s leadership team as the first Chief Marketing Officer (CMO). In her new role, Hurd will oversee her evo’s branding, marketing, creative and merchandising functions.

“Since joining evo three years ago, Rebecca has led the work of elevating our brand, improving our marketing and e-commerce strategy, and increasing consumer engagement. I am thrilled and proud to be a strong woman who represents evo at the highest level.” Bryce Phillipsfounder and CEO of evo.

As CMO, Heard leads brand development and modernization growth marketing across the company and across evo’s various programs as brands evolve from online and brick-and-mortar retailers to include travel, retail, recreation and hospitality businesses. increase. She will continue to focus on organization-wide planning for customer acquisition, retention and loyalty, connecting the evo family of her brands with existing business units.

Heard comes into this position with high ambitions regarding the launch of the brand’s latest North American loyalty program, recognition of the brand’s philanthropic efforts, and ultimately growth in sports-specific categories. With Heard at the helm, customers will have access to a new loyalty program that covers the entire evo ecosystem, including purchases on, evo-branded retailers, adventure travel, visits, stays, services and rentals with evoTrip. We can expect expansion. Additionally, following recent investment commitments, there has been renewed vigor to tie brands to the DNA of philanthropy. $10 million in community organizations for the next decade. And finally,’s investment in product assortment, community outreach dedicated to nonprofits focused on getting kids outdoors on bikes, and trail builders and communities.

“evo is a special company, loved by over one million customers and the communities we serve,” said Heard. “We are extremely humbled and excited to be paving the way forward as an experience-driven brand that touches all aspects of the sport we all love.”

Heard has been with evo since 2019. Bringing over 10 years of global marketing experience from Lululemon to the newly formed position. At Lululemon, she served as Vice President of Marketing and Customer Relationship Management (CRM), and before that she spent time at Apple Inc. and her iTunes in international marketing.

Katie Little Join evo as US Store Director

Additionally, evo announced that another female leader will take on the following roles at the company. Katie Little Joining evo as Director of the evo Store US Little joins from Lululemon and brings nearly a decade of impressive experience in retail operations and front-line team building.

evo has been working to increase the proportion of women within the company and has made great strides over the last few years. Between the promotion of Heard and the addition of Little, evo increased the proportion of women, recognizing that 41% of evo’s employees and 34% of senior management are women.

This June, evo recently partnered with a complementary group of companies to open a 100,000 square foot campus in Salt Lake City, Utah. Campus Salt Lake is home to the evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports and evo’s first evo Hotel. Second campus in 2023 tahoe city, california It provides a place to gather and bond through a shared love of the outdoors.

Media contact:

Austin Dineen, [email protected]

evo is an outdoor company that aims to improve lives by building communities and igniting the adventure within us all. evo is focused on delivering unique experiences across its network of stores,, two All Together Skateparks, and a network of accommodation and travel businesses centered around sports, culture, the outdoors and human connections. I’m putting

evo uses its success in these areas to support nonprofits dedicated to getting underserved children outdoors.

We have 11 stores in the US and Canada.of January 2022Rhythm Japan is a major retail, rental and experience company with seven stores in Tokyo. Japanese Mountain resorts are now part of evo.

In partnership with a complementary group of companies, evo opens a 100,000 square foot campus in Salt Lake City, Utah. Campus Salt Lake is home to the evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports and evo’s first evo Hotel.

evo currently provides accommodations at The Journeyman Lodge in Whistler and the evo Hotel in Salt Lake, and evo also operates indoor skateparks in Salt Lake and Seattle called All Together Skatepark.

For more information on evo, please visit Press and media assets are available here.

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