important point

  • Meta, Twitter and YouTube are introducing more features to compete with short-form video content platform TikTok. Twitter is the latest company to join the bandwagon, announcing new video features on September 29, 2022.
  • Short-form videos have the highest ROI among social media strategies as they drive higher engagement, result in memorable content, rank higher in Google search results, and help increase email open rates. is said to have

A few days ago, on Thursday, September 29, 2022, microblogging platform Twitter announced it would be introducing a new video feature.

The first is an immersive media viewer that allows users to view videos full screen with a single click.

For context, here’s what currently happens when you click on a video on Twitter.

The current state of Twitter’s video player.image from Nature

What you have is not a full screen but a settings button on the top right.

Here’s what you get with the new features:

Twitter's immersive media player for short-form videos

Then there is the video carousel feature.This is where you search for things and find hashtags[探索]Included in the tab.

Video Carousel is now available on Android and iOS devices for users in select countries. An immersive media viewer is coming soon for users of his Twitter in English on iOS.

In the words of Gen Z, it means, “We offer TikTok.”

Why is everyone on TikTok?

TikTok is a social media platform that allows users to create short videos from 15 seconds to 3 minutes.

It gained popularity in 2020 and quickly surpassed big names like Twitter, Facebook and Instagram to become the most downloaded app in the world that year. The past two years have continued that trend, consistently topping the charts.

TikTok also became the first non-meta app to reach 3.5 billion downloads.

We’ve also seen these big names launch features like TikTok.

In August 2020, Instagram released Reels. YouTube followed this with his short video in September 2020. Facebook launched reels in February of this year.

Fun Fact: YouTube Shorts have Added Another TikTok-like feature allows creators to include narration in their videos. YouTube announced this yesterday, October 3, 2022.

Mark Zuckerberg has acknowledged the threat of TikTok, telling investors in February 2022 that people have no choice and apps like TikTok are growing rapidly.

Meta still makes the most money from digital advertising, but TikTok surpasses Instagram and Facebook in attracting users’ attention every day.

According to Insider Intelligence, US TikTok users spend an average of 45.8 minutes per day scrolling through apps, while Facebook and Instagram users typically spend 30.1 minutes per day.

Fun fact: TikTok reported over $990 million in sales for the calendar year ending December 2021. However, the company lost even more, with pre-tax losses he reached $896 million.

YouTube and Meta introduced incentives and rules for pushing short and reel videos.

Source: The Verge

In 2021, YouTube introduced the YouTube Short Fund to help short creators earn money and grow their business.

This year, we announced that we will be introducing ads in September 2022 and will share 45% of revenue with creators.

Last year, Instagram announced that it would offer up to $10,000 in bonuses to users who post on reels. However, many users have complained that it feels more and more like TikTok, and it may come back to torment them.

Then there’s the TikTok hype and the often-forgotten Snapchat in the competition between Meta, YouTube, and TikTok.

However, Snapchat has changed slightly, focusing more on the demise of status stories and establishing itself as a community-focused platform.But brands, creators, and media channels are on Snapchat.[Discover]Utilize tabs to allow users to act as mini-YouTubes where users can subscribe to their own content.

Interestingly, even Google is wary of TikTok, admitting that it is entering its own search product.

ride the trend

If you’re a digital content creator, one thing’s for sure: you need to create short-form videos rather than using photos and carousels.

Video marketing has expanded to reach more consumers than ever before. Especially as Meta, YouTube, and TikTok focus on short-form content.

Short-form videos have the highest ROI among social media strategies as they drive higher engagement, result in memorable content, rank higher in Google search results, and help increase email open rates. is said to have

If you’re looking to promote your brand, now is the time to take advantage of short-form videos.

Here are some helpful tips:

  • Try to keep your content as engaging and relevant as possible.
  • Use concise, descriptive tags and be sure to include hashtags.
  • Not all content works for short videos. You can’t go wrong with product how-tos, demos, and explanations.
  • Repurpose old content into video format.
  • Make it more inclusive, including captions for those listening in silence.
  • Work on trends that resonate with your brand.
  • If possible, use animated videos to help bring your text to life. However, it takes time to create.

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