This story is part of Entrepreneur’s 100 Influential Women of 2022. Check out the rest of the list here.

Courtesy of Kim Kardashian

Kim Kardashian said, “I always say calm is my superpower.

This may come as a surprise, as Kardashian, one of the most famous women in the world, appears in a state of constant motion. It’s a reality TV show and runs a multi-billion dollar business. But the fact that Kardashian has been in the public eye for almost two decades has something to do with this quality, enduring the frenzied, fruit-fly attention span of the internet age. As a business woman, her composure was her strength in any business that was relevant.

When it comes to business, she finds success by putting her expertise at the heart of it. “Everything I do is a solution-based product, and it’s always worked for me,” says Kardashian, noting that she’s seen an ultra-comprehensive, comfortable product as a solution to a problem she’s had herself. Developed her SKIMS, her line of shapewear. d She puts coffee grounds and tea bags in the tub to dye it a more natural tan. SKIMS must have experienced a similar predicament, as SKIMS sold her $2 million worth of clothing immediately after launch, and less than three years later she was worth $3.2 billion.

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Her latest venture, SKKN BY KIM, solves the age-old problem of how to maintain a glowing face. “I wanted to give consumers access to my knowledge and to many great dermatologists,” she says. It’s my goal.” In consultation with her personal esthetician, Joanna Czech ($1,250 per “Ultimate Facial”), she developed nine products to bring her wisdom to the masses.

Kardashian describes the development process as “thrilling” and takes pleasure in perfecting the details. “I really wanted to sit still and make sure I got it right and didn’t want anyone to tell me otherwise. [My team] “Okay, this is the 25thOrdeal, time is up! ”It was really important to me that we took the time,” she says.

Kardashian has proven that beauty can influence what customers buy. saw beauty. Since she debuted with her early skeleton, her body standards have become noticeably curvier: “It’s a tough thing to stay relevant for decades,” she says. . “People put this pressure on themselves to be influencers.” For Kardashian, it all comes down to finding yourself quietly amidst the noise. ”

In recent years, Kardashian has shined a light on her influence on more serious issues and has been a vocal advocate for prison reform. I was. “I remember when I stepped into the industry, a publicist told me, ‘You have to pick a reason, and then you look good.’ I didn’t know yet.So I picked the ugly one.Prison reform is not the most popular field, but I always felt that people should be given a second chance at life. She also realized that keeping people’s attention meant keeping them nervous. “People like a mix of things [I post]I don’t think people care much if you just post about prison reform. ”

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Anyone who’s watched Kardashian for five minutes knows she’s not a picky eater. She knows her audience is listening to every syllable, and she speaks in carefully calculated sentences. “I’m very calm. That’s how I get through a lot of situations,” she says. “Especially in work emergencies, emergencies arise and have to be dealt with. Things happen all the time, whether it’s in the supply chain or the cost of goods is rising. You have to move with the times.” Speak like a true influencer.

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