DUBLIN, Oct. 04, 2022 (GLOBE NEWSWIRE) — Global Digital Marketing Market Report and Forecast 2022-2027 Report Added of ResearchAndMarkets.com Recruitment.
According to the report, the global digital marketing market is underpinned by increasing number of internet users and increasing adoption of smart devices. The market is projected to grow at a CAGR of around 9.1% between 2022 and 2027.
Technological advances in the electrical and electronics industry, which have led to the spread of smartphones, LED TVs, tablets, etc., have enabled efficient digital marketing. In addition, the availability of high-speed internet throughout homes and businesses has further facilitated the adoption of digital marketing.
Increasing Internet users across emerging economies are making mobile and email marketing even more effective. Social network marketing is currently booming due to the increasing number of millennials using social media platforms for entertainment purposes. This has led to widespread product marketing and brand endorsements on popular social media applications such as Instagram and Facebook.
During the forecast period, an increase in demand for digital marketing in sectors such as BFSI is expected, which is likely to boost trends in the digital marketing market. Digitization expands the reach of marketing campaigns by private and government sector banks. This helps banks reach out to hard-to-reach consumers.
In addition to this, banks and credit unions are stepping up their cooperation to reach new markets through digital marketing, which is a key growth supporting factor.
The increasing adoption of digital marketing strategies by retailers to disseminate information about their products to potential customers further increases the demand for online/display advertising. Meanwhile, the emerging online video market, which may be attributed to the growing popularity of short video streaming platforms, could become a major marketing strategy to gain customer retention and accelerate the growth of the digital marketing market.
In terms of regions, North America holds a large share of the market as advertising companies continue to expand. Strong digitalization across the United States and Canada is expanding digital marketing opportunities for beauty and cosmetics brands and pharmaceutical companies.
On the other hand, Asia-Pacific is expected to witness significant growth during the forecast period due to the presence of large number of internet users across emerging economies such as India and China. Favorable policies to encourage digitization in this region could become an important trend in the digital marketing market.
For example, Digital India is a popular initiative by the Indian government leading to a shift from traditional marketing to digital marketing.
market segmentation
The market can be segmented based on digital channel, end use, and region.
Market breakdown by digital channel
- email marketing
- Search engine optimization (SEO)
- interactive consumer website
- Online/display advertising
- Blogging and podcasting (including microblogging)
- social network marketing
- mobile marketing
- viral marketing
- Digital OOH media
- online video marketing
- others
Market segmentation by end use
- BFSIMore
- pharmaceuticals
- retail
- other
Market breakdown by region
- North America
- Europe
- Asia Pacific
- latin america
- Middle East and Africa
Main topics:
1.First of all
2 Report Scope – Key Segmentation and Scope
3 Report description
Four Key Assumptions
5 Executive Summary
6 Snapshot
7 Industry Opportunities and Challenges
8 Global Digital Marketing Market Analysis
9 Regional Analysis
10 Market Dynamics
11 Value Chain Analysis
12 Competitive environment
13 Industry Events and Developments
companies mentioned
- iProspect
- havasu media
- Publicis Sapient
- VML, LLC
- wrap
For more information on this report, please visit https://www.researchandmarkets.com/r/y11xl.
