• Marilou works exclusively with Hyundai Auto Canada. Quebec brand ambassador

  • partnership is one Quebec-Specific activation centered around blending Canadian pride with Korean roots as part of Hyundai Auto Canada’s new ‘WAH’ (와) communications platform

  • inspired by joy of living Marketing communications from Hyundai feature “WAH” content and storylines unique to Quebecers. Quebec market produced in Quebec

Marilou, CNW Group, Hyundai Auto Canada (CNW Group/Hyundai Auto Canada Corp.)

Marilou, CNW Group, Hyundai Auto Canada (CNW Group/Hyundai Auto Canada Corp.)

montreal When Markham, Ontario, October 3, 2022 /CNW/ – Today, Hyundai Auto Canada announced a long-term partnership with French-Canadian singer and powerhouse businesswoman Marilou as a brand exclusive. Quebec Brand Ambassador.As a busy mom, artist, businesswoman, and creator of an acclaimed food blog and conglomerate Trois For Per JouleMarilou brings a unique perspective inspired by her personal journey to increase Hyundai Auto Canada’s presence in the province.

iconic cultural trendsetter of Quebec A person who embodies modern brand values joy of livingthis partnership is a natural extension of Marilou’s personal journey. Trois For Per Joule Marilou collaborates with Hyundai Motor Canada to highlight her unique lifestyle in a way that brings ‘WAH’ (와) to both Hyundai customers and retailers. Quebecwas born and raised in LongueuilMarilou’s loyal and devoted followers can follow along on how the brand is supporting her throughout her journey.

“Being a Hyundai brand ambassador means a lot. With my hectic schedule, I recently found myself spending more time in my car than at home. I get to partner with a brand that combines comfort, comfort, safety, and functionality is all I could wish for,” said Marilou. Working with brands is very important to me, and I’m excited to put Hyundai in the spotlight. Quebecand being able to tour my favorite city in a great vehicle is awesome!”

The partnership kicked off with Hyundai Auto Canada’s new communications platform, ‘We make WAH’, with a continued focus on the Korean expression ‘WAH (와)’. The phrase “Wah” or “Wow” in English prevalent at every customer touchpoint and encapsulates the excitement, joy and fun that Hyundai strives to bring to every customer’s ownership experience. When it comes to living to the fullest, no one knows better than the Quebecers that life is meant to be lived. From the joy of cooking delicious food, to spending time with family, to setting out on new adventures, Marilou Quebec art of living.

“A future thinker who has confidently carved out a career path with independence and integrity, Marilou has an organic synergy with the values ​​of Hyundai Auto Canada. Christine Smith, Marketing Director, Hyundai Auto Canada. “We want to bring ‘WAH!’ to customers around the world. Quebec, is pleased to partner with Marilou, who continue to evolve in numerous artistic pursuits and always aim to bring joy to their fans. ”

Today, under the newly created “WAH” communications platform, Hyundai Auto Canada announced a new title with the National Hockey League Players Association (NHLPA), and the National Hockey League (NHL®) announced the “Official Electric Vehicle In addition to retaining the NHL and NHLPA’s “Official Automotive Partner of the NHL and NHLPA” claim, CanadaThis includes the Genesis brand, the Official Luxury Automotive Partner of the NHL and NHLPA. CanadaFor more information on Hyundai’s new communications platform and partnerships with the NHLPA and NHL®, please visit www.hyundai.com. Hyundai Auto Canada launches new advertising platform, blending Canadian pride with Korean roots

About Hyundai Auto Canada

Hyundai Auto Canada was founded in 1983 and is headquartered in Canada. Markham, Ontariois a subsidiary of South Korea’s Hyundai Motor Company.Hyundai cars are distributed everywhere Canada Sold by Hyundai Auto Canada and sold and serviced through over 225 dealers nationwide. Hyundai is also the first company to offer Canadian customers a second generation zero-emission fuel cell electric vehicle called NEXO. For more information on Hyundai and its vehicles, visit his website at: www.HyundaiCanada.com.

For more information about Hyundai and its products, please visit www.hyundai.com. www.hyundainews.ca or contact:

Jen McCarthyNational Manager of Public Relations, Hyundai Auto Canada Corporation
Phone (416) 770-0842, Email: [email protected]

Hyundai Logo (CNW Group/Hyundai Auto Canada)

Hyundai Logo (CNW Group/Hyundai Auto Canada)

Source: Hyundai Auto Canada



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