email marketing lead generation

A good lead is a good deed. If you’re involved in a business’s lead generation process, you’ll agree with us. Which business rejects new leads? But simply racking up new leads isn’t enough. Lead relevance and quality are essential. While most companies struggle to find new ways to increase lead volume, lead quality is often overlooked.

A “quantity over quality” approach is counterproductive and negatively impacts business growth. Today, businesses can implement a variety of lead generation techniques. Of these, email marketing lead generation has gained considerable popularity in recent years. But why?

Email marketing is a cost-effective, time-saving, and proven method for generating relevant leads.In this article we will look at some email marketing B2B lead generation method used by companies. But before we get started, let’s understand what an email marketing lead his generation is and why it’s important.

Related item: B2B Email Marketing Tips & Best Practices + Free Templates

About email marketing lead generation

Email marketing lead generation basically means bringing in new leads via an email opt-in form. The aim is to obtain a lot of information about potential customers such as email addresses, contact details, etc.

This is just the beginning. Email marketing lead generation involves strategic lead nurturing to ensure that leads are converted into customers.

An email marketing lead generation strategy is essential, but why?

Email marketing lead generation or email marketing B2B lead generation is very important for your business. It helps you grow your customer base and generate more sales. Without an effective email marketing lead generation strategy, your business will struggle to sell and scale.

Therefore, it’s important to have an effective email marketing B2B lead generation strategy in place. With the right strategy, you can not only attract more leads, but also nurture your audience and do your best to convert prospects into paying customers.

According to a recent survey, nearly 50% of marketers believe email marketing is the most effective strategy for generating leads online. [1].

A well-crafted email marketing lead generation strategy will give your business the following benefits:

  • Target your most relevant audience
  • Increased brand awareness
  • More Leads, More Prospects, More Customers, More Revenue.

There are many effective lead generation techniques, but today our focus is on: email marketing lead generationLet’s take a look at some email marketing techniques to improve lead generation.

Email Marketing Strategies to Improve Lead Generation

email marketing inbox concept

We understand the importance of creating a lead generation strategy for your business. Now is the time to consider different ways to generate leads for your business.

Read on to learn about effective email marketing B2B lead generation strategies.

1. Lead scoring matters

Ever wonder why some of your well-crafted marketing campaigns don’t produce the results you want? One reason is that they’re not reaching the right people at the right time. This is where lead scoring becomes important. Get quality leads.

Lead scoring is a great way to isolate and prioritize your leads. This is his B2B lead generation technique for effective email marketing that reliably connects with relevant prospects.

Scoring leads using email automation is one technique for using lead scoring in marketing.

For example, sending potential buyers an email offering a 25% discount on a product they’ve previously seen on your website can increase your chances of conversion.

You can take advantage of this by showing an exit intent popup when the visitor leaves your product page if they haven’t yet subscribed to your list.

2. Craft engaging and concise emails

You may have heard the saying “first impression is last impression”. It may not be entirely true, but prospects may never open your email again if the content is boring and not engaging enough. is important.

Many elements in email design can distract recipients from the important message of the email. Here are some practices to follow when composing emails.

Don’t make your email too flashy. The text should be easy to read. Therefore, try to use plain, easy-to-understand fonts.

Choose a template design that is simple and easy to read.

Start with clear and concise sentences. Text messages should be clear and not confusing. Highlight all important points to make your email easier to read.

A call to action button should be easy to find, especially for people reading on different devices.

3. A provocative and catchy subject line is a must

email marketing inbox

Did you know that by 2022, humans have only 8 seconds of attention span? [2]? This means you only have 8 seconds to set an impression.? This is why it becomes so important to tickle your creative side and write a catchy subject line. Today, many marketers use various elements such as italics, fonts, bold, and emojis in their subject lines to attract attention. This strategy can make a big difference to the success of your email campaigns, increasing open rates and ultimately conversion rates.

For example, if you’re starting a food blog, ideally you’ll want to focus on exciting trends in the food industry. But before your readers read your blog content, you are expected to leave them with a curious hint to engage with your customers.

4. Don’t forget to include a strong call to action (CTA)

All email campaigns should include one compelling and clear CTA. Make it easy for your readers to take action by including a strong and compelling CTA in your email. Use creative language to grab your reader’s attention, convince them to take action, and include a powerful girlfriend CTA in your email.

CTAs that evoke a sense of urgency, excitement, and tension are most effective. They’re hard to ignore and can help get readers to take action and increase conversions.

5. Consider creating gated content and focus on content upgrades

By creating gated content and regularly upgrading your content, you can ensure that your email collection tools have relevant and insightful content.

Gated content essentially refers to content that can only be accessed after someone enters their contact details. Gated content can be used as a content upgrade to persuade people to join your mailing list.

For example, when a user reads a blog post, we can encourage them to download related ebooks, reports, articles, etc. in exchange for their contact details. With gated content, you can monetize your blogging efforts, but in the long run, grow your mailing list in the short term.

6. Harness the power of social media

social media lead generation

Social media platforms can be effective tools for growing your mailing list. You can add his CTA to your profile and schedule daily posts to promote free downloads and keep generating leads automatically.

In addition to promoting your mailing list on social media, you should also promote your social accounts through your mailing list. This approach allows you to grow your mailing list and social media following at the same time. You can also use tools like Facebook marketing tools and Twitter marketing tools to achieve the best results on social media.

7. Look to split testing to increase click-through and open rates

Email split testing is essential for optimizing copy and strategy optimization. There is always room for improvement. By testing your emails over and over, you can identify the most effective emails to improve your conversion rate.

For each email you test, you need to define the parameters that should be tested. These parameters can be the CTA, subject line, body content, graphics, or style of the email message.

Once you’ve decided which elements to test first, you can start split testing using your email marketing tool’s AB testing feature.

8. Content should add value

Remember the 8 second rule from the third point of this article? This is why it’s important to ensure that your content provides value to your users. Don’t create and distribute “in-depth content” just for the sake of it. Create insightful emails that keep readers engaged.

Remember to always put value above all else. To develop valuable content and provide solutions to those problems, you only need to identify your target audience’s key challenges.

Email Marketing Lead Generation Works, Don’t Miss It

All the email marketing B2B lead generation techniques described in this article have produced desirable results for small businesses over time. As a business leader or decision maker, you should identify which of these techniques you want to implement in your business.

Related item: 15 Amazing Email Marketing Statistics for 2022

Keep reading iTMunch for the latest developments and news in the Martech space!

Feature image: Image by Omar Nasif from Pixabay

Image 1 Source: Image by

Image 2 Source: Image by

Image 3 Source: Photo by Adem AY on Unsplash


[1] (2022) “Lead Generation Strategy Trends” Wayback Machine [online] Available from: [accessed September 2022]

[2] (2022) “User Attention: The Biggest Challenge for Marketers [2022]” [online] [accessed September 2022]

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