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Spanx, the brand founded by shapewear pioneer Sarah Blakely, has named Kim Jones as its new CEO.

The Atlanta-based company promoted Jones, a longtime Spanx executive, on Friday. Blakely will continue as chairman of Spanx’s board of directors.

Jones joined Spanx in 2005 and previously served as the brand’s Chief Financial Officer and President. She wants to expand Spanx’s international and digital growth and its apparel offerings. Last week, the company unveiled its first-ever dress collection.

“She has been instrumental in growing the company from a startup to a digital-first apparel brand that defines today’s category,” Blakely said. is a perfect fit for this job.”

Spanx appoints Kim Jones as CEO on Friday

Blakely founded Spanx in 2000 with just $5,000 in savings. Twenty years later, the brand has become synonymous with shapewear, and in 2019 he has influenced many players in the market the brand has spawned, including his Skims, a company founded by Kim Kardashian. .

In October 2021, the company signed a deal with private equity firm Blackstone to acquire a majority stake in Spanx. She celebrated the deal by giving the employees two first-class plane tickets and her $10,000 each.

blakely’s name forbes She told CNN Business in 2018 that she tried to hold back several gigs before starting the company, including a failed tryout to become Goofy at Disney World.

“My dream is to have more female inventors,” she said at the time. “We need the contribution of women.”

— CNN’s Rob McLean contributed to this report

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