New York, NY – The Craft Beer Marketing Awards (CBMAS) announced the 2023 Awards competition is now open, accepting beer-related marketing and design entries from around the world, including hard seltzer, cider, mead and RTD cocktails. . , artists and marketing partners are all invited to submit their best work.

This year features several new categories, new sponsors, a redesigned Crushie Awards trophy, and a live, in-person awards ceremony during the week of the 2023 Craft Brewers Conference in Nashville, Tennessee. There are exciting additions.

Deadline for early bird entry is October 28, 2022. Regular entries will be accepted until January 27, 2023.

“CBMAS has grown into a unique global platform that celebrates the great marketing and design of the beer industry that has never been recognized before,” said Jim McCune, co-founder of CBMAS. . “We will continue to award Crushies to the best in the industry, showcasing the winners and the creative people behind them.”

Launched in 2019, CBMAs is the first global awards program of its kind, with a special focus on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies. I’m here. market.

CBMAS has quickly emerged as an industry expert honoring the individuals and teams involved in building these incredible beverage brands. CBMAS will host a Marketing Trends Seminar at the 2022 Craft Brewers Conference and also hosts Marketing on Tap, a podcast (now in its third year) sponsored by EGC Group, available on Spotify, Pandora, Apple Podcasts and iHeartRadio. increase. .

In the 2022 CBMAS Awards Season, 250 Crushie Awards were presented to winning brewers, designers and marketing agencies around the world. This tally included 89 Platinum Classie winners, 135 Gold Classie winners and 26 Global Classie winners. Click here to view the complete list of the 2022 CBMAS Winner’s Gallery.

New for 2023 Awards Season:

Classy Award Redesign

The Crushie Trophy has been reinvented and can now be removed from the base and used as a fully functional tap handle.

CBMAS co-founder Jackie DiBella Curry said: “It was very important to us to find a way to keep trophy production within the industry, and to make the Classies cooler and more functional for the winners to display.”

Expansion of Sponsors and Industry Groups

Houston-based Hillebrand Bev Pros will return as Presenting Sponsor for the fourth year in a row. New sponsors this year include Washington-based Yakima Chief Hops, New York-based DWS Printing and Birmingham’s Deer Park, Alabama-based Steel City Taps (producers of new Crushies), Virginia-based Sterling’s BarTrack is included.

CBMAS also has memberships with well-known industry associations such as The Brewers Association (BA), New York State Brewers Association (NYSBA), and many of its judges work with various beverage and beer industry associations around the world. We are partnered.

A new classy category

The 2023 CBMAS consists of 38 categories covering all aspects of brew marketing, from labels to logos, taphandles and taprooms. Additionally, this year, CBMAS added new designated categories to recognize industry suppliers and partners.

Proceeds from the all-new beer-related tattoo category “Show off Your Tatts” will go to the Michael James Jackson Foundation. The Michael James Jackson Foundation is a grant organization that provides scholarships to black, indigenous and people of color within the brewery. Distilling deals for a fairer, equitable and dynamic future.

CBMAS world entry regions

Entries are divided into five regions around the world.

  • Americas
  • England
  • Europe
  • APAC – Asia and Pacific (including Australia and New Zealand)
  • MENA – Middle East and North Africa

The CBMAS judging process is robust, credible and transparent, ranked by an influential and respected global panel of over 500 beer, marketing and design professionals from over 23 countries. A digital scoring system.

Platinum and Gold Classies will be awarded to the winners of each region. Global Crushies are awarded to winners who choose to be judged at a global level in addition to their regional entries.

CBMAS timeline

• Early Bird Entry Period: September 26th – October 28th, 2022

• All entry period: September 2022 to January 27, 2023

• Judging: March 6, 2023 to April 11, 2023

• Winners Announcement: Week of May 7, 2023 @ CBC Event (TBD) and Live Stream

The full live awards ceremony will be held directly using a virtual feed during the week of the 2023 Craft Brewers Conference in Nashville, Tennessee in May. Anyone involved in the marketing of cider or hard seltzer in the brewing industry around the world can apply.

About the Craft Beer Marketing Awards

The Craft Beer Marketing Awards were established in 2019 to honor the very best of the best in the marketing realm of the brewing industry. With categories ranging from ‘Best Can Design’ to ‘Cool Taproom’, ‘Best Website Design’ to ‘Best Original Video’, we have the opportunity to showcase the best in all areas of brewing marketing.

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