pune, india, September 29, 2022 /PRNewswire/ — ReportsnReports researches the Global Marketing Cloud Platform Market by Component (Platform and Services), Deployment Mode (Public and Private Cloud), Marketing Capabilities, Organization Size, Vertical, Region, and Forecast to 2027 Added to Advanced Database in .
The market size of the global marketing cloud platform is US$11.7 billion in 2022 US$17.8 billion By 2027, the compound annual growth rate (CAGR) during the forecast period will be 8.7%. Businesses can use the Marketing Cloud platform to send automated messages to customers via email, web, social media, and text. A set of guidelines, marketing workflows control the automatic sending of messages. Create from scratch, customize with templates, and modify mid-campaign to improve performance on the Marketing Cloud platform.
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Small and medium business segment will grow at a higher CAGR during the forecast period, depending on the size of the organization
SMEs are expected to develop at a high CAGR of 10.6% during the forecast period, while the large enterprise sector is expected to hold a larger market share based on the size of the organization. Therefore, marketing cloud platform adoption is relatively higher in large organizations than in small businesses. are increasingly implementing marketing cloud platform solutions. As a result of more intense competition within the industry, SMEs are expected to invest in marketing cloud platform products and services and implement go-to-market plans to make better business choices. Implementing a marketing cloud platform and related services is expected to improve the ability of small businesses to manage risk, reduce administrative costs, comply with regulations, and achieve beneficial business outcomes.
For each region Asia Pacific to grow at the highest CAGR during the forecast period
For each region Asia Pacific is estimated to hold the highest compound annual growth rate (CAGR) of 10.5% in the marketing cloud platform market.major economies Asia Pacific regions such as China, India, Japanand the remaining Asia Pacificshows the rapid adoption of marketing cloud platforms. The marketing cloud platform market in this region is expected to be driven by untapped future markets, increasing penetration of cutting-edge technologies, and application development in numerous industries. Businesses in the region are rapidly adopting marketing cloud platforms to provide a better experience for their customers, thus the market for these platforms is growing rapidly. Asia PacificMarketing cloud platforms are widely adopted by BFSI, retail and consumer goods, media and entertainment industries to improve marketing efforts. As a result, marketing cloud platform vendors are Asia Pacific As a region with strong development potential for marketing cloud platforms.
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By component, the services segment will grow at a higher CAGR during the forecast period
By component, the services segment is estimated to hold the highest compound annual growth rate (CAGR) of 9.9% in the marketing cloud platform market. Marketing cloud platforms are further categorized into professional services and managed services. The Professional Services segment is further sub-segmented into consulting, integration and implementation services, training, support, and maintenance. The services segment of the Marketing Cloud Platform has a bright future in integrating various marketing applications. A managed service is a service provided by an external supplier to address a business issue. These services can help you reduce expenses, increase your overall bottom line, and improve your productivity.
Primary Election Breakdown
In-depth interviews were conducted with CEOs, innovation and technology directors, system integrators, and executives from various key organizations operating in the marketing cloud platform market.
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By company: Tier I: 32%, Tier II: 49%, Tier III: 19%
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By specifying: C-level executives: 33%, D-level executives: 22%, Managers: 45%
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By region: Asia Pacific: 35%, Europe: 20%, North America: 40%, other countries: 5%
This report includes a study of leading companies offering marketing cloud platforms. To profile the key vendors in the Marketing Cloud Platform market. Major marketing cloud platform market vendors include Adobe (US), Salesforce (US), Oracle (US), Pega Systems (US), HubSpot (US), SAP (US),Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (U.S.A.), FICO (U.S.A.), Celigent (Belgium), Zeta Global (US), Algonomy (US), Platformly (british virgin islands), Maps (US), ConvertLab (China), SocialPilot (US), OneSignal (US), Bluecore (US), CleverTap (US), Optimove (US), MoEngage (US), and Iterable (US).
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Scope of investigation
The market research covers the marketing cloud platform market across segments. It aims at estimating the market size and growth potential of this market across various segments such as components, deployment types, marketing capabilities, organization size, verticals, and regions. It includes an in-depth competitive analysis of key market players, their company profiles, key observations related to their product and business offerings, recent developments, and key market strategies.
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