Cogwheel Marketing announces Cogwheel Analytics, a hotel digital marketing report and business intelligence tool. Designed for the property users listed above, it provides both roll-up reports and individual hotel data for owners and management companies.
Cogwheel Analytics aggregates data from multiple sources in the digital marketing space to give you a 360-degree view of your entire online presence.
“Our platform should help market leaders save time analyzing their hotel portfolios while sharing valuable insights with owners and operators,” said Stephanie Smith, CEO and Digital Matriarch. says.
Here are the data points:
- Website metrics including Brand.com / channel mix.Visits and revenue, source traffic data, top referring domains
- Paid media metrics such as Expedia TravelAds, metasearch, Google search engine marketing, and display
- Review metrics such as reviews and responses, sentiment analysis, and comments by channel
- Social media metrics including both organic and paid performance, engagement, and an overview of all content posted
- OTA metrics for Expedia and Booking.com – coming soon!
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Cogwheel Analytics aggregates booking data from various sources to bring together data points for website performance highlights, paid media and advertising campaigns, review analytics, social media, and online travel agencies.
Business intelligence platform highlights include:
- Both rollup and hotel level reports
- Export report to PDF or CSV
- Monthly report automation
- Easily spot trends and easily navigate between hotels and different timeframes
“This product has been in production for a long time because of the disparate data points, so there is nothing like it in our industry,” says CEO and Digital Matriarch Stephanie Smith.
Today, the platform supports independent hotels as well as franchisees of most major hotel brands.
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