According to the almanac content marketing research Conducted by the Content Marketing Institute, increasing brand awareness is the number one goal brands achieve through content marketing. This is followed by building credibility/trust and educating your audience.
Combining multiple marketing techniques such as blogs, email marketing, and social media marketing, content marketing is an important function for all brands. But it’s even more important if you want to build brand awareness.
By incorporating a few simple tips and tricks when it comes to your content, you can reach out to your audience in fresh ways and take their awareness to new heights.
The Importance of Brand Awareness
because it costs the consumer 5-7 different brand interactions It takes a lot of work to raise their awareness before they remember you.
90% of consumers believes that credibility is important when deciding to support a brand. And there’s no better opportunity to show real value and connection than with your content marketing strategy.
Ready to connect with your customers, build awareness, and drive loyalty? You need to get your content marketing right.
6 ways to harness the power of content marketing
The world of content marketing is constantly changing. A few years ago, no one would have thought short-form videos would go mainstream. major media formats in content marketing. But today, without video content, your brand can quickly fall behind the competition.
The content landscape can change in the blink of an eye, but there are ways to help brands maximize the power of content marketing.
1. Have a strategy
Content marketing is more than just posting an Instagram reel every few days or sending out a monthly newsletter. Identifying the best channels for your audience can take time, so consider a broader approach if you’re just starting out.
You should publish blog content on a regular basis, have a strong social media presence, and curate interesting videos. With so much to track, having a strategy helps you stay organized, understand which tactics work best, and strengthen over time.
2. Know your audience
Looking to market to a younger audience? Email marketing or Facebook ads may not be the best way to go.
Try building your presence on TikTok instead. Employing User Generated Content. Meet where your audience is.
For example, B2B marketers can use platforms like LinkedIn.When 94% of marketers By distributing content on its platform, it has become the top social media channel for B2B brands. Getting your content to the right people has never been easier, but you still need to know where to look.
3. Use multiple channels
It takes 5-7 touchpoints for customers to remember your brand, so you need to display your message in as many places as possible.
Content comes in many forms. We recommend using as many channels as possible while still getting results. While social media platforms are commonly used to distribute content, there are others that offer multiple touchpoints with customers, such as a powerful website, a blast of emails that recipients want to open, etc. . Remind them of who you are.
4. Be authentic
Authenticity is all the rage today. Instead of a pristine, selective approach, try to be a little more realistic with your customers. Consumers can see through old and worn marketing techniques.
51% of consumers Less than half of brands say they create content that resonates, yet 92% of marketers believe most or all of the content they create is authentic. There is a clear divide between the two, and customers actually want reliability.
View behind-the-scenes clips about running a business. Voice your brand’s take on social issues. Don’t be afraid to use humor to connect with your audience.
5. Use social media
Content marketing offers a much broader approach than using social media alone, but these platforms are still an important part of your strategy. You can use social media to promote published content, such as new blog posts, or create original content that exists only on social media.
47% of people People who follow your brand on social media are more likely to visit your brand’s website. Social media is no longer an option if you want to compete in your niche.
6. Invest in data analytics
One of the most powerful tools at your fingertips is data. With access to more data than ever before, you can leverage website traffic, consumer behavior data, social media metrics, case studies, and more to tailor your content marketing approach.
Take the time to understand the digital metrics that will propel your brand to the top. Data is a superpower that every brand has access to. Please take advantage of it.
Subscribe to SmartBrief’s free email newsletter up to date marketing insightsIt’s in SmartBrief Over 250 industry-focused newsletters.
Learn more about content marketing on SmartBrief.com here.
3 content marketing trends marketers should be watching
How to Advocate for a Bigger Content Marketing Budget