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WASHINGTON, DC, Sept. 27, 2022 (GLOBE NEWSWIRE) — Consumer Marketing Leader Missy Walker has joined the Chief Outsiders team.
Walker joins a rapidly growing team of over 120 CMOs who can serve customer engagements with the companies that make up Chief Outsider’s customer base.
Walker is known for brand positioning and architecture, product positioning and developing integrated marketing strategies that build brand loyalty, customer engagement and drive growth. Most recently, as Walden University executive his marketing his lead, Walker’s efforts to develop a new brand his positioning led to a 187% increase in awareness, along with an increase in freshmen during the COVID-19 market downturn. Goodwill increased by 127%.
In his previous role as Strategic Education’s Vice President of Brand Strategy and Communications, Walker contributed four years to student development. Her method increased her brand awareness and likelihood of being recommended by 65%, and her brand reputation and consideration by 100%.
“With a 30-year track record, Missy consistently combines powerful consumer insights, innovative problem-solving, and creative solutions to inform strategy, drive execution, and drive growth. Successful: “With her ability to leverage her brand’s DNA and communicate its purpose and unique market position, Missy achieves her business KPIs while maintaining corporate and brand integrity.”
Walker holds a BA in Marketing from the University of Tennessee.
About Chief Outsiders
Chief Outsiders is a leading fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-conceived growth plans. The company employs over 120 part-time or partial Chief Marketing Officers (CMOs) throughout the country. Unlike traditional marketing and management consulting firms, each CMO has held VP Marketing or higher positions in one or more operating companies, including many Fortune 500 companies. Chief Outsider CMO participates in the leadership teams of over 1,500 client companies, providing immediate access to talent in highly customized and flexible engagements to drive growth strategies and execution plans doing.
With a market-based growth plan, quality leadership and an experienced team, Chief Outsiders has been recognized by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S. for the past nine years and was named one of the 5,000 fastest growing private companies in 2019. was also recognized. Forbes Small as his Giant. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success.” Click here to learn more about companies that trust Chief Outsiders as a key source for accelerating business growth.
Missy Walker, CMO, Chief Outsiders
Sterling Wilkinson Chief Outsiders [email protected]
Source: Chief Outsiders