September 26, 2022 at 2:55 PM (HST)
* Has been updated September 26, 2:57 PM

Japanese tourists on the Big Island.File photo: Japan Airlines

The Hawaii Tourism Authority has issued a Request for Proposals for Strategic Visitor Education and Destination Brand Marketing and Management Services for the Japanese Market.

Through this procurement process, the agency selects qualified contractors to provide visitor education and brand management services in Japan.

The contractor’s work is Hawaii’s new regenerative tourism, guided by its mission to Mālama Ku’u Home (Care for Our Beloved Home), the Authority’s 2020-2025 Strategic Plan, and community-driven destination management. Support the model. Action plan.

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Job performance is measured against key performance indicators in line with the Tourism Board’s strategic plan. This includes an increase in average visitor spend per day and an increase in total visitor spend.

All interested applicants must register and attend the Tourism Board’s pre-proposal meeting via Zoom to be briefed on the procurement process and ask questions. A pre-proposal meeting will be held on September 30th at 3:00 PM (HST). To register, please visit

Interested applicants must register their intention to submit proposals at HST by 4:30 pm on October 3.

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The new agreement will commence on January 1, 2023 and will replace the current agreement, which is scheduled to end on December 31, 2022.

RFP 23-01 and related attachments can be downloaded from the Hawaii Electronic Procurement System (HIePRO) ( or from the RFP page on the HTA website ( . /.

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