Updated book expands on a bold, bright vision for modern B2B marketing and selling

San Francisco, September 27, 2022 /PRNewswire/ — Today, Latané Conant is 6 senseannounced the second edition of her book.”No form. No Spam. No cold call.is the modern must-have manual for sales and marketing leaders looking to hone their craft and disrupt the status quo by truly embracing their customers’ needs and habits. First edition sales of over 15,000 demonstrate the book’s intrinsic value and the need to continue helping more teams with this expanded second edition.

“No forms, no spam, no cold calls.” Shedding light on an uncertain business environment. 2 trillion dollars Increasing waste prevents companies from achieving predictable revenue growth. This is a step-by-step guide that provides the strategies and tools needed to transform the way professionals think about modern marketing and sales, eliminating guesswork and other outdated practices.

“This book was born to meet the needs of a new generation of sales and marketing leaders who are ready to abandon traditional strategies, tactics, and technologies that no longer work,” Conant said. “The nature of our work at 6sense and the cross-industry clientele we serve will revolutionize our sales and marketing efforts, empowering all businesses to move forward with confidence. We deeply understand the need for a how-to guide.The strategy for working at 6sense will allow us to achieve 1,136% revenue growth in 3 years and rank #550 on the 2022 Inc. 5000.”

In the two years since the book’s original release, Conant has compiled more essential information to equip sales and marketing leaders with the latest strategies and tactics for success in 2023 and beyond. As a result, with this version, readers can expect:

  • Conant and 6sense’s collective knowledge and industry expertise is on the latest marketing strategies and the tactics to implement them.
  • An all-new chapter “Modern Sales Organization” written by Mark EvertSenior Vice President of Global Sales at 6sense, takes a deep dive into the latest and most effective sales principles from the perspective of a Chief Sales Officer to lead your sales team to victory.
  • preface Jason Jintak, CEO of 6sense – who started and grew his career as a Business Development Representative (BDR), outlined the credibility and timeliness of the book, provided a solid rationale for change, and become a better B2B buyer It provides a call to action to create a person you can count on. market experience.
  • Our FAQ chapter answers questions about how to implement these modern sales and marketing approaches.
  • Key sales and marketing topics including data, AI, technology stack, customer experience, B2B buyer behavior, prospecting, personalization, pipeline, BDR role, lighting up the Dark Funnel™, account-based marketing, and more.
  • The mindset shift required to become a market expert, the benefits it brings to the entire organization, and what remains to be done to drive change.

“This book challenges sales and marketing leaders to engage customers in the right way, at the right place, at the right time to achieve predictable revenue growth. Sales and marketing teams We pride ourselves on our customer experience and at the heart of everything we do is our outlook,” said Ebert. “This is a prescriptive roadmap for uncovering customer demand, prioritizing which accounts, engaging the entire customer buying team, and measuring real-world success and revenue growth.”

“No Forms. No Spam. No Cold Calls.” is available nationwide today at Amazon, Barnes & Noble and other retailers. All proceeds from the sale of the book will be donated to 6sense’s charity, GoodSense. GoodSense’s mission is to support the communities in which 6sense works.

For more information:

About Ratane Conan

As CMO of 6sense, Latané is passionate about providing marketing leaders with effective technology, predictive insight, and thought leadership to propel their teams, companies, and industries into the future with confidence. As a “recovery software saleswoman”, she is passionate about leveraging data to ensure her marketing programs lead to deals, not just leads.

Latané leads the Empowered CMO Network. The network is an organization focused on enabling female CMOs to reach their full potential professionally and personally through leadership, inspiration and technology. She is a member of Pavilion and serves on advisory boards for both Mediafly and Atrium.

Latané is creative, charismatic, and competitive.Her high energy, positive attitude, and sense of humor are contagious, and it’s hard to find a customer, partner, audience, or employee who wouldn’t want to work with her. Follow the latest information LinkedIn.

About 6sense

6sense reinvents how organizations create, manage, and convert pipelines into revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends channels and messages to improve revenue performance. By eliminating guesswork, friction, and wasted sales effort, 6sense helps sales, marketing, and customer success teams significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and predictably generate revenue. allows you to stretch the 6sense is recognized for its market-defining technology. forbes cloud 100, Gartner, Forrester, Glassdoor, Inc. Magazine, and Comparably for its strong culture. For more information, see: 6 sense or follow me LinkedIn When twitter.

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