Rei AiSong Internationalis the developer of technology that supports higher education operations, admissions and student success on more than 1,000 campuses, announced: Rare Cadew has joined Liaison as the new Vice President of Marketing. This addition comes as Liaison continues to refine its Total Enrollment marketing strategy to help drive engagement, enrollment, retention and net tuition income for higher education institutions.

“Lee brings years of experience and insight into supporting higher education, as well as a deep understanding of her new role. George Haddad, founder and CEO of Liaison. “We are confident that she will make a significant contribution to our strategic marketing and communications initiatives focused on the needs of her partner institutions and their students.”

At Liaison, Cadieux will oversee the company’s integrated marketing vision for technology and service offerings, product marketing, creative services, growth marketing, and all strategic communications. With a proven ability to lead dynamic organizations and build high-performing teams, her professional experience includes leadership roles on campus, marketing, branding, technology solutions, and digital. Combining communication.

Prior to joining Liaison, Cadew served as Interim Vice President of Marketing and Communications. Ball State University as interim and associate vice-chancellor of marketing and communications University of DenverOutside of higher education, he has held consulting and leadership roles in several digital marketing companies, guiding clients through digital transformation and customer experience solutions, and co-founding a full-service branding agency.

About Liaison International: Through its powerful combination of technology and services, Liaison helps more than 31,000 undergraduate, graduate, and post-back programs on more than 1,000 campuses achieve their recruitment, admissions, enrollment, and student success goals. . Liaison’s solutions include Centralized Application Service (CAS), TargetX and Othot, as well as Enrollment Marketing Service (EMP), SlideRoom and Time2Track.

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