from the sidecarver Sitts Creek star, August spirits marketing was packed with partnerships and campaigns.
Single malt brand Smokehead toured the UK and Europe with a mobile bar mounted on a motorcycle, but other brands also had imaginative marketing efforts for their spirits offerings.
Tito’s vodka has announced a limited edition empty refillable can (yes, For real), Smokehead launched a sci-fi graphic novel, Sitts Creek Fans were delighted after drink group Rémy Cointreau partnered with Dan Levy to produce a digital series.
To reveal the latest and greatest advertising in the world of spirits, check out our roundup of the 10 best initiatives launching last month.
For more marketing activities, check out our July marketing picks.
The end of Patrón Paloma Month was marked by a party at Glasgow-based cocktail bar and brasserie Kelvingrove Café.
A Paloma Playlist Party was held on August 25th, where guests enjoyed a menu of five Paloma serves based on tequila.
Patrón’s Lauren Doherty said:
“Paloma is definitely enjoying its moment in the UK, seeing a 54% increase in popularity in the last year alone.”
Patrón Paloma Month ran through the end of August at Kelvingrove Café, Argyle Street, Glasgow, Scotland.
Smokehead, a single malt brand owned by Ian Macleod Distillers, has created a mobile bar mounted on Ducati bikes touring the UK and Europe.
A full bar named The Smoker Sidebar debuted at the Smoke and Fire Festival in Colchester, England in August.
The bespoke sidecar bar was created in collaboration with global bike customization sensation Tyler Lunceford.
Smokehead Brand Director Iain Weir said: I knew that’s what our smokeheads wanted. Working with Tyler has been a wonderful experience. He got the brand, he got the bike. The introduction of The Smoker Sidebar is exactly what he needs for summer 2022. “
Spice Rum brand Captain Morgan has unveiled the first installment of its Spice on marketing campaign, voiced by British rapper Big Zoo.
The campaign was launched to celebrate “the power of being yourself” and will run across social, digital and TV platforms.
Bafta award-winning host, musician, and chef Zuhair Hassan (professionally known as Big Zuu) voices the 20-second spot.
Samori Gambura, Global Brand Director, Captain Morgan, said:
The video shows a group of friends “bringing personality and bold flavors to life,” concocting drinks like Captain Morgan and Coke ice cream floats.
Texas-based Tito’s Handmade Vodka has created limited edition empty refillable cans to let drinkers make their own hard seltzer.
The 473ml, double-walled, insulated, refillable can is said to be the brand’s “innovative answer” to the “endless flood of seltzer and canned cocktails” being introduced to the market.
Taylor Berry, Vice President of Brand Marketing, Tito’s Handmade Vodka, said: they want
Along with the release, a 30-second campaign video was released.
Tito’s in a Can is available online at www.titosinacan.com or at Tito’s retailer Love in Austin, Texas.
Each can retails for US$20, with all net proceeds going to the customer’s choice of one of five non-profit organizations the brand has partnered with.
South Korean soju Jinro, the world’s best-selling spirits brand, has taken an exciting marketing step after being named a sponsor of London’s All Points East festival.
The move marked the first time Korean spirit has supported a major British festival.
This sponsorship is part of Jinro’s ongoing investments in the UK to increase distribution and awareness.
Running from August 19th to 28th, Luno Presents All Points East hosted Jinro’s two-story bar themed around a giant case of Jinro.
Activations included a neon bar, a “Polaroid Zone,” a dedicated space to “refresh,” and prize-driven activities based on traditional Korean games.
The brand aims to secure listings in major retailers across the UK.
Founded by former Bacardi CEO Mike Dolan, Migenta is the first tequila brand to receive B Corp certification.
The nonprofit B Lab certifies companies with B Corp certification when they meet or exceed the B Impact Assessment criteria, which measures a company’s social impact by category.
These requirements include corporate governance, environment, community, employees and customers.
All Mijenta products launched in September 2020 are carbon neutral. This is because the company offsets approximately 720,000 kg of carbon dioxide through its partnership with his Climate Partner.
Working with the Climate Partner to protect cloud forests and support communities in Chiapas, Mexico, to bring clean wind energy to communities in Brazil.
We spoke with brand founder Mike Dolan to learn more about Magenta’s latest achievements.
Islay single malt brand Ardbeg has partnered with three artists to create the first sci-fi graphic novel called Planet Ardbeg.
This 40-page sci-fi novel is inspired by three whiskey flavors and “origin stories”: Ardbeg 10 Years Old, Ardbeg An Or, and Ardbeg Wee Beastie.
Planet Ardbeg was conceived by New York cartoonist Ronald Wimberly with artists Emma Ríos and Sanford Greene.
Limited edition novels are available for purchase online at distillery visitor centers, select comic book shops, and at ardbeg.com in select markets.
The free digital version is only available to members of the Ardbeg Committee.
The brand will also launch a campaign for Planet Ardbeg in the UK in October 2022.
The Elephant Gin Foundation was established as a non-profit organization to help protect African wildlife.
Since the brand’s launch in 2013, 15% of bottle profits have been donated to the endangered African elephant.
To date, €1 million (US$1 million) has been raised through this initiative. The London-based Elephant Gin Foundation manages the distribution of funds and works to protect elephant habitat.
Tessa Gerlach, co-founder of Elephant Gin, said:
Tequila brand Hornitos has partnered with music discovery site Pigeons & Planes to launch an original song contest.
The Take Your Shot program was launched in partnership with up-and-coming artists Pigeons & Planes’ online platform, giving musicians the opportunity to submit songs for spotlight on the site and receive one-on-one tutoring. .
The collaboration was intended to encourage original musical entries that offered personality and storytelling that represented the contestants “as artists and creatives”.
The contest, which closed on August 15, was open to US-based musicians aged 21 and over.
Judging is based on originality (30%), energy (30%) and credibility (40%).
The winner secured a trip to New York City to participate in an in-studio interview with Pigeons & Planes.
French drink group Rémy Cointreau has partnered with Schitt’s Creek star Dan Levy to produce a digital series about making margaritas.
Levy and chefs Nyesha Arrington and Sohia El-Wayly share their favorite margarita variations in three parts.
In each episode, Levy presents a margarita recipe with one of the chefs.
he said: So it was kind of fate when Cointreau approached me.
The series airs on Entertainment Weekly and Food & Wine online channels in the US.
Ian McLarnon, president and CEO of Remy Cointreau Americas, said: