Joan Gore

Joanne Gore Communications Inc. (JGC) is a full-service marketing agency that helps software, hardware, manufacturing, and printing companies create awareness, customer engagement, and growth, helping people of all ages transform their businesses. announced a new generational marketing program that explores how it does. purchase decision.

“At the end of 2019, the focus was on how millennials will make up more than 50% of the workforce in 2020 and the challenges this poses,” said Joanne Gore, president of Joanne Gore Communications. speaks. “Just as we were gearing up for the ‘Millennial influx,’ the pandemic hit. Fast forward two years, fast forward Gen Z entry.”

The PEW Research Center categorizes the five different generations in existence today as follows:

  • The Silent Generation: Age 77-94
  • Baby Boomers: Age 58-76
  • Generation X: Age 42-57
  • Millennials: 26-41
  • Generation Z: Under 25

Today’s oldest millennial is 41 years old. His Gen Z, also known as Zoomer, is 12-25 years old. This has led many Gen X/Baby Boomer business owners and executives to hold their hands, shake their heads, and think: They don’t think like us. They don’t behave like us. They don’t work like we do.

“But really?” Gore asks.

JGC employees and associates range from Zoomers to baby boomers. Through years of research and personal experience, we know how each generation makes decisions, what is important to them, what they expect from business, and, crucially, Importantly, we are committed to understanding the real reasons they buy, what they buy, and how they buy.

Joanne Gore Communications extends clients’ marketing spend with proven programs that make money in the shortest amount of time. The company is now adding another new dimension to its repertoire. That means targeting your company’s story, telling it directly and in-depth to a new generation of business buyers, taking engagement to a whole new level of sophistication and performance.

Gen LenZ: Exploring the Generational Mindset is a new blog series authored by JGC Gatekeeper Brayden Foreht. Demystifying the concept of generations, where they come from, how they are used as a segmentation tool, why the classification is flawed, and how all of this relates to working life in today’s world. Explore how it affects your marketing efforts.

“I was born in 1996, so according to Pew Research, I’ll be the last millennial,” says Foreht. “If I was born a few months later, say, January 1997, would it really have differentiated me from being Gen Z and not a millennial?”

Read: “Introducing: LenZ Generations: Exploring Generational Thinking – The Rationale Behind the Series”

A new video podcast series, Living on the Cusp, features the unique perspectives of Joanne Gore, who lives on the Gen X/Baby Boomer cusp, and Brayden Foreht, who lives on the Gen Z/Millennial cusp. The two of them address the pressing real-world questions business owners and executives, hiring managers, HR professionals, new graduates and new graduates are asking right now when navigating the ever-changing workforce landscape. We answer by applying our own multi-generational lens.

Questions like: Where is the first place you go to learn about a new product? What would you look for in a manager? How do you manage your time? What is your favorite social media platform and why? How do you like to communicate? Which is more important to you: education or experience? What influences

“We will solicit responses from all age groups and read them live online to provide an expert perspective,” Gore revealed. We encourage everyone migrating to submit questions to [email protected]

2 people. 4th generation. I will answer your question. live. What could go wrong?

Source: Joanne Gore Communications

The previous press release was provided by a company independent of Impression printingViews expressed internally do not directly reflect the thoughts and opinions of the staff of Impression printing.

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