NEW YORK, Sept. 22, 2022 (GLOBE NEWSWIRE) — Contently, Inc., the leading content marketing platform, announced the appointment of Dawn DiLorenzo as Chief Marketing Officer. While joining Contently’s executive team, she will oversee the company’s brand awareness, lead generation, and sales enablement initiatives.
Contently CEO Pearl Collings said: Other marketing her leader across the industry.Dawn has the perfect balance of creative skills and technical know-how to get us where we need to go next.”
DiLorenzo has over 20 years of experience leading marketing teams at B2B technology companies such as Epicor, Community Brands and Valogix. She specializes in developing data-driven marketing programs that build pipelines and generate revenue. During her tenure at YM Careers by Community Brands, she doubled her website traffic in one year, generated millions of dollars in revenue, and increased her sales pipeline growth by 27%. increased.
“We wanted to partner with industry leaders to change the way marketers create, distribute and measure digital content,” says DiLorenzo. Marketing team: Her Contently perspective on marketing strategy, technology, and people resonated with me on many levels, and upon meeting Pearl, I immediately embraced their mission. “
Recruitment happens at a critical time in content marketing. According to Gartner, the marketing budget has increased to he 9.5% of total revenue year-over-year. But budgets still hold him at pre-2020 levels, with a majority of CMOs saying they lack talent in-house. How these companies invest in their marketing technology, freelance resources, and content strategy will have a significant impact on their growth during times of economic uncertainty.
“Since the early 2000s, marketers have struggled not only to create and distribute content at scale, but also to measure and validate meaningful business results,” said DiLorenzo. . For years to come, every enterprise has been at the forefront of his marketing team’s strategy. “
Contently’s content marketing platform makes it easy to create high-performing content and measure its impact in dollars. Our powerful content marketing platform and world-class freelance network give brands everything they need to create stories that delight audiences, build deep relationships and drive results. We are fully remote, headquartered in New York City and proud to have received numerous accolades including G2’s #1 enterprise content creation solution and his Gartner Peer Insights Customer Choice. . Also recognized as Best Place to Work by AdAge, Crain’s, Fortune, Inc.