Marketing Group MSQ ended a strong year with revenue growth of 57% to £91.3m and EBITDA profit up 51% to £11.4m. In addition to The Gate, Walk-In Media and MBAstack, MSQ has outposts in North America and the Far East.
CEO Peter Reid said:
“Our record new achievements continue and client sentiment remains strong, with 70% of our top 20 clients currently working with multiple departments within MSQ, so we are very optimistic about the future.” is.”
According to the company, MSQ is now the UK’s largest B2B network.
Private equity-backed MSQ was a rumored suitor for Engine Creative (which went on to the larger Next 15), and while its specialty agency line-up appears to have built a sustainable business, it’s still creative firepower. is undoubtedly lacking.
CEO Reid recognizes that such painstaking progress could be jeopardized by an expensive acquisition gone wrong.It will be interesting to see if MSQ makes any major moves this year.