Joe Rose, Chief Marketing Officer, Endeavor Group

Endeavor Group, a retail beverage and hospitality business, launched a new omni-channel marketing capability designed to grow its highly engaged customers and brands across its products, services and the many social opportunities the team helps create. announced.

There are many new roles across brand marketing, digital marketing, media, planning and marketing analytics. And with a mixture of levels.

CMO Joe Rose said the new capability, known as Endeavor Marketing, includes a new centralized marketing team that will work with existing brand teams, as well as an in-house digital media and creative studio. , said it will integrate customer insight capabilities.

“The creation of Endeavor Marketing was inspired by the group’s purpose of ‘creating a more social future together’. By establishing true omnichannel capabilities, we can put our customers at the center of our efforts to achieve this objective in a more engaging and meaningful way.

“Our brand marketing team continues to enable and centralize customer connection and brand differentiation for much-loved brands such as Dan Murphy’s, BWS, ALH Group, Jimmy Brings, Langton’s and Pinnacle Drinks. Type’s marketing team will focus on delivering smarter, streamlined marketing capabilities to the entire group.”

The Endeavor Group is Australia’s largest retail beverage network and largest of its licensed hospitality properties with a combined total of over 2,000 stores and venues and various digital platforms generating approximately 200 million customer interactions annually. consists of a portfolio.

“Endeavor Marketing gives us the opportunity to work with leading omnichannel brands and award-winning teams on exciting campaigns, grow loyalty programs, and enrich customer insights and first-party data.” says Jo.

Available roles can be found on the Endeavor Career Portal.

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