Content marketing and similar search engine optimization are the “leaders” of many merchandising schemes. Articles, videos, and podcasts attract prospective customers to your business and to useful, informative, or entertaining content.

Content marketing for your company in October 2022 may include articles on financial planning, holiday gift choices, Italian or Polish heritage, historical or celebrity birthdays, or Internet Day celebrations.

Here are five content marketing ideas you can use in your business in October 2022.

1. Finance Month

The Financial Planning Association created Financial Planning Month in 2002 to educate Americans about financial planning and how to save money. Financial planning includes topics such as retirement planning, wealth planning, insurance and investments.

An image of a person using a laptop.

October 2022 is Financial Planning Month in the United States. Use this celebration to create content around smart holiday shopping and why your products are so valuable.

Some argue that it is no coincidence that this October event comes just before the Christmas gift-giving season.

Consider writing an article on financial responsibility and vacation purchases in your company’s October 2022 marketing. You can highlight the value associated with your product and how it helps your customers to buy gifts early considering their budget.

You can aim to sell your products while advocating for responsible shopping and helping people understand the value your product or business brings.

2. Holiday Shopping Guide

It’s giving season, and your company’s content marketing should reflect that. October is the perfect time to start promoting a gift guide showcasing the best products and offers for Christmas 2022.

An image of a holiday gift wrap package.

October is two months before the holiday season, and shoppers may already be looking for gift ideas. Photo by Erica Marsland Huynh.

Do you sell beauty goods? Why not put together a holiday makeup gift guide? Or, if you’re in the home decorating business, put together a holiday home gift guide featuring items for every room.

This content not only helps customers looking for holiday gifts, but it also serves as a reminder that you have a compelling product.

3. Heritage Month

October is Italian-American and Polish-American Heritage Month. It is therefore an opportunity to create content that celebrates the many contributions of Italian and Polish immigrants and their families to America.

For example, a company that sells power equipment might create content that describes how the waves of Polish immigrants from 1870 to 1914 contributed to the tremendous growth of public and private construction in the United States. .

A clothing and footwear retailer may create content about Italian craftsmen who essentially created the cowboy look. Italian Pio Serrateri started his hat-making business in 1878. Many consider Seratelli his one of the best Western his hats ever made. Likewise, Tony Lama, the famous boot maker known for the cowboy boot company he started, was also Italian.

Screenshot of Tony Lama's homepage.

An Italian-American founded the Tony Lama Boot Company.

In the industry your business serves, there is almost certainly an opportunity to celebrate your Italian-American or Polish-American heritage that resonates with your customers.

4. Famous Birthdays

An image of President Jimmy Carter.

Jimmy Carter, the 39th President of the United States, was born on October 1, 1924.

A staple of “culture” or “lifestyle” content marketing is creating posts around a celebrity’s birthday. This tactic can be great when there is a connection between the product, the customer, and the individual featured.

A mini bio of a celebrity can tie in well with your product. For example, the Men’s apparel store can use press photography to profile the style of actor Zach Galifianakis. The article could end with a suggestion for a similar looking product.

Below are some examples of individuals who may write around their birthday.

October 1st

  • President Jimmy Carter
  • Julie Andrews
  • Zach Galifianakis

October 2nd

  • Sting
  • Annie Leibovitz
  • mahatma gandhi

October 3

  • Tessa Thompson
  • Al Sharpton
  • Gore Vidal

October 4

  • Susan Sarandon
  • Charlton Heston
  • Rembrandt

5. Internet Day

Image of Sir Tim Berners-Lee.

Sir Tim Berners-Lee helped popularize the Internet and thus the eventual growth of e-commerce.

On October 29th, the world celebrates Internet Day, commemorating the creation of the first website in 1991 by Tim Berners-Lee. A simple page only has a short text read aloud, “This is a test.”

It may not sound like much, but it’s hard to imagine a world without the internet. Today, the Internet has become an integral part of our lives.

Find ways to connect the products and services you sell to the emergence of the World Wide Web this holiday season.

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