Digital marketing is less dependent on technology than some people think, but it is closely related to it. Those not involved in digital marketing often perceive it to be closely related to technology. While this is true to some extent, it is not accurate to say that businesses will need to embrace significant technological innovations to take advantage of this opportunity. Paid search, SEO, and social media advertising, for example, rarely need back-end technology running. Email marketing and engagement automation requires some technology, but you can buy it, not build it. Many organizations embarking on the digital transformation of their marketing functions spend a lot of money on underutilized technology. These solutions are enablers, but should not be considered disruptive or transformative in themselves. In fact, even in marketing, it’s no secret that digital transformation is more of a mindset than a technical journey. Engagement automation is becoming a powerful tool for digitizing marketing in a rapidly changing environment.

As an engagement automation platform, Retainly brings automation to real people’s end-to-end operations.

In reality, no engagement automation platform can handle it all. Many aspects of marketing require manual effort. Retainly has carefully built on this idea, adding features that empower rather than replace marketers.

The Newage team is behind Retainly. Newage was initially established as an investment fund’s gaming and fintech internal R&D team, later spun off as an independent company, and over the past two years he has grown to over 200 employees. Retainly is developed for internal clients and partners, including one of Ukraine’s largest microcredit companies, and fills a gap in the capabilities of third-party marketing tools.

According to Newage CEO and co-founder Giorgi Aleksidze, “the adoption of multiple business functions and advanced data storage capabilities” sets it apart from other martech solutions.

Retainly is not meant to replace email marketing automation giants like Hubspot or Mailchimp. This enables small businesses to engage with customers across multiple channels and provide relevant communications that are more likely to convert leads. Retainly supports 20+ integrations with popular marketing tools to automate the process of acquiring and retaining regular customers.

Product managers are often obsessed with adding value to their clients. They are always focused on making roadmap decisions to keep repeat customers.

Here, Retainly has compiled some tips for product and marketing teams to help maximize your potential for customer engagement with Retainly.

Better understand your customers, their needs and pain points.

It retains and aggregates rich data about the purchasing behavior of your audience and the patterns associated with which customers they attract and who exit the buying cycle. Retainly helps you gain insight into the differences between customer segments. For example, it can be used to discover specific triggers that are more attractive to large companies and prospects within a particular industry.

Users can contribute to shaping the product roadmap.

Retainly allows users to filter data by company attributes to better understand their engagement with your product. This analysis helps you identify key features for the next sprint and run A/B tests to determine if specific features or integrations are required at specific stages. Retainly allows users to collect product feedback, more precisely tailor messages to customers, and more effectively drive future sales.

Identify your target audience

Product managers need to be in regular contact with potential customers and prospects to understand their needs and get first-hand information. Face-to-face meetings can be time consuming and difficult to coordinate. Retainy helps users/marketers identify leads that need to be discussed for further opportunities. For example, identify people who dropped out of the funnel at a certain stage (e.g. downloaded a brochure but didn’t respond to subsequent offers) and reach out to them to understand why they dropped out of the journey .

Enhancing customer engagement by leveraging a wide range of channels

Retainly comes with significantly more advanced email monitoring features compared to traditional business email solutions. Special offers, discounts and promotional codes can be delivered via SMS, instant messengers and push notifications in a single end-to-end workflow.

Many marketers might call it automating the sending of personalized emails, but it’s not exactly.

Perhaps the most powerful feature of engagement automation is helping marketers deliver the right content at the right stage of the journey, ultimately pushing to further conversions (downloads, purchases, or subscriptions) to increase lead engagement. to support their development.

Here are the top five things marketers can accomplish with Retainly:

1. Improve lead capture rates across the customer lifecycle.

2. Create personalized and relevant product content faster based on customer behavior.

3. Attract more potential customers through dedicated sales and marketing channels.

4. Streamline your drip marketing to nurture leads and accelerate your funnel.

5. Build customer relationships through comprehensive digital marketing campaigns, transactional messaging, and omnichannel marketing automation.

The important thing to recognize is that an engagement automation platform can never replace any of the activities, techniques or frameworks that matter. and can be promoted.

Book a free demo today and increase customer engagement.

Olha Oryphilenko
Product Marketing Lead

media contact
company name: reluctantly
contact person: Olha Olifrenko, Product Marketing Lead
Email: I send a mail
Country: America

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