There are only 100 days left until Christmas. So, if you haven’t already made a marketing plan for the holidays, it’s time to re-plan it to make the most of the season’s opportunities and maximize your impact.
and then there is the range dates and events As outlined by Twitter, Updated holiday planning guide Help brands formulate a Tweet marketing strategy.
As noted by Twitter, the key dates to prepare for are:
- Thanksgiving (November 24th)
- Black Friday (November 25th)
- US Small Business Saturday (November 26)
- Cyber Monday (November 28th)
- Tuesday (November 29th)
- UK Small Business Saturday (3 December)
- Green Monday (December 13th)
- Hanukkah (December 18-26)
- Christmas Eve and Christmas Day (December 24-25)
- New Year’s Eve (December 31st)
According to Twitter, discussions about holiday tweets have increased significantly over the last year, and this time it’s providing a great opportunity to capitalize on relevant conversations.

Of course, part of that increase is due to the easing of COVID lockdowns last year, and in 2020 many people won’t be able to celebrate Christmas with family and friends. Link to trends and power promotions.
And it has already started:

Twitter’s holiday marketing hub includes a variety of features. trend insights Like these, along with case studies, links to Twitter marketing webinarmore.
Twitter also provides an overview of important hashtags to consider for Christmas 2022, which can be a valuable partner in your holiday planning.
“In the UK, the biggest hashtags for Christmas 2021 were #Christmas, #Win, #Giveaway, #Xmas, #Competition, #MerryChristmas and #Gift. Use it as guidance for high hashtags and you can also expect to see a lot of #GiftIdeas, #HolidayShopping, #HappyHolidays and #ChristmasDecor.”
So, as usual, prizes are popular. Planning your giveaway with the right hashtags can be key to getting noticed, especially early in the process.
You can read more from Twitter for New Year’s Eve insights and tips. here.