The hit sitcom Abbott Elementary may have won two Emmys in its first season, but it wasn’t due to a bottomless marketing budget.
Earlier this year, show creator Quinta Branson revealed that the “Abbott Elementary” production team and ABC agreed to donate a portion of the budget allocated for marketing costs to teachers. did.
In an interview with NPR’s “Fresh Air” in March, Branson said, “We’ve decided to use our marketing dollars for supplies for teachers.” “It’s being able to make decisions that really excites me and really helps people materially.”
The comedy takes place in an under-resourced elementary school in Philadelphia where Janine Tiegs (played by Quinta Branson) is a second-grade teacher.
In an interview, Branson said her mother’s experience teaching at an underfunded school gave her the idea for the show and a desire to give back.
“Despite the increasing difficulty, despite teachers not getting all the support they need, despite the children being even more unruly than they are these days, she still does the job. I loved it. I’m very resilient to very low paying and undervalued jobs because it gives them a sense of fulfillment.”
The comedy won two Emmy Awards on Monday. One was a comedy for her series Outstanding Script, the other her actress Cheryl Lee Ralph won an award for Outstanding Supporting Actress.
“Abbott Elementary” will begin its second season on September 21st. It airs on ABC and streams on Hulu and HBO Max.
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