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The field of marketing is changing at breakneck speed. Where once marketing’s job was to create creative advertising slogans that appeared on television and newspaper ads, today’s expectations are for data analytics tools and a sophisticated, real-time understanding of audience behavior. It has become a very complex and technology-driven field.

What does that mean for the future of marketing jobs?

A few things remain true: As audiences increasingly move into virtual spaces, calls it a “digital campfire”. Marketers still need to focus primarily on building relationships.

An example is the popularity of marketing in video games. Coca-Cola recently New ‘Pixel Flavored’ Limited Edition Coke Launches in Virtual Format A special island from the popular game Fortnite. But ultimately, that campaign had the same basic principles as the real campaign. It was a promotion aimed at attracting viewers and creating excitement.

To that end, marketers can thrive in their careers by fostering influential relationships between audiences and with colleagues. You must also be ready to provide creative solutions to unexpected challenges that arise within your industry.

Marketing jobs are about engagement

People have more choices than ever before in how they spend their time, and yet they have less time than ever before. They instinctively seek out experiences that provide community, release, and connection.

The modern marketer’s job is to make that connection stick, emphasizes Kathrina Miranda, career marketer and mentor at MiMA. The timeframe for marketers to achieve success is also narrower than it was a decade or so ago.

“Marketing was this big umbrella back then.” Companies were “trying to get everyone in one big marketing message,” says Miranda, adding: you.

Given the many competing demands for attention, marketers may have to work more collaboratively than ever to tap into influencers and creators to engage audiences.

The goal is to start the conversation in a targeted way. All the better if you can find a way to make that conversation feel personal. For big brands like Coca-Cola, this means giving your target audience a digital playground to experience. Smaller brands can’t afford that and must rely on more thoughtful means of engagement.

Bruce Cazenave, Founder and Principal of Inflection Management LLC, said: “With so much information reaching people digitally, you have to be very efficient at getting them to the key points you want them to know.”

Therefore, every customer touch is important, especially when it comes to digital experiences.

Flexibility and self-management are key

Marketers also need to be prepared to change direction on the fly. A few years ago, brands received a forced flexibility lesson in the form of pandemic-related office and retail closures.

They needed to think more carefully about how marketing professionals could work together, as well as find creative ways to reach consumers. After all, even when office work and face-to-face meetings resume, virtual work seems to be here to stay.

LinkedIn data is 177% increase in remote marketing job postings First half of 2021. January Pew Research poll It was revealed that 59% of those who can work from home continue to do so, and 61% choose to do so. Sixty-four percent of those surveyed said remote work made it easier to maintain work-life balance, while 60% said it made them feel less connected to their colleagues.

Working remotely means more freedom, but it doesn’t have the social safety net luxury that in-office interactions can offer. This makes them organized, self-managing, and an essential skill for any marketer.

‘Soft skills’ are more important than ever

The changes demanded by distributed teams are making people like Kathrina Miranda, who train future marketers, realize the importance of “soft skills.” Miranda’s company mentors young, aspiring entrepreneurs in disadvantaged communities.

MiMA has partnered with Fulphil (Miranda is on the Board and Marketing Director), a remote learning program that develops professional “soft” skills. These skills are now seen as non-optional in an industry that values ​​relationships.

“People now ask in interviews: What are your personal skills? Do you get along with your teammates?” Miranda says.

These qualities are not only important for HR, but also lead to the ability to connect with customers.

“Now we have to be really personable,” she says. “We have to get to know our customers and make sure they like us.”

One obvious sign of the growing need for personalities is that “people want to know who the founders of these startups are,” whereas “before, no one cared. No,” Miranda says.

Kaznaab agrees. He observes how a compelling company story can act as a powerful currency. He predicts that when faced with a choice of three products that are nearly indistinguishable, people will ask, “Which one resonates more?”

“Customers instinctively gravitate toward businesses they want to feel connected to, for example, because they are more environmentally conscious or are more public about their commitment to inclusion,” recalls Cazenave. “Build a community around it and people will help you build your brand.”

Marketing jobs often evolve

Keeping up with changing times is another top priority for marketers.Disruption can occur at any time, and organizations expect their teams to be creative to avoid it.

“We look for resourceful people,” Kaznave says, describing one of the emerging skill sets his team identified during hiring. “We are looking for someone who takes initiative. Someone who can quickly triangulate different types of information and draw conclusions.”

In an era where every moment counts, every team member should be ready to tap into the best tools available in the moment, including data and their own intuition.

Marketing personnel also cola makes you lose weight Even when they are trying new products. What works today may not work tomorrow.

Industry professionals must listen to data and be ready to respond creatively.

Be prepared to creatively connect with consumers and teammates wherever they are today to prove your marketing career of the future.

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